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Myths are stubborn, persistent, and can easily put your well-intentioned clinical trial enrollment efforts at risk. But spotting and correcting them can be a challenge. To help the industry discern fact from fiction, we assembled our own MythBusters team, dedicated to confirming or busting common clinical trial myths. Empowered with data from our industry-wide surveys of patients, physicians, and clinical trial sponsors, the team identifies pervasive myths, puts them to the test, and arrives at a verdict.

Topics: Patient Engagement, Patient Experience, Study Voices, MythBusters, Patient Enrollment

BBK Worldwide is very pleased to welcome travel and hospitality industry veteran Carol Rogal to our team as a Concierge for the growing suite of RSG^® programs. Developed specifically for the clinical research industry, the RSG^® suite of programs includes RSG^® Arrive and RSG^® Card – landmark travel and reimbursement programs that remove barriers to clinical trial participation, enhance the patient experience, and accelerate enrollment success. As a Concierge, Rogal will support RSG^® operations, management, and customer care needs.

Topics: BBK Worldwide, Patient Travel, Patient Experience, Reimbursement, Travel Programs, Patient Reimbursement, Employees, RSG Arrive, RSG Card

In this special year end post, we asked a few of our BBK industry experts to comment on the clinical research landscape and to share their predictions for 2020.

Sarah Mandracchia, Director, Site Operations

Where do you see clinical trial patient travel going in 2020? 

I predict that 2020 will be a year of transformation for travel in the clinical trial space. In the last six months, we have seen a dramatic shift in our sponsors’ understanding of their patients’ needs related to travel, and more in-depth language included in informed consent forms (ICFs). This growing understanding of their patients, and the possible travel offerings, then resonates with their sites, which, in turn, feel even more supported during clinical trial administration.

Topics: BBK Worldwide, Patient Engagement, Patient Experience, 2020, Patient Enrollment

We recently asked BBK’s Media and Research Strategist Nicole DeMarco to look beyond Facebook, Twitter, and Instagram and share her thoughts on what alternative platforms she thinks offer the most promise for life science marketers.

In the life sciences realm of clinical research advertising, the use of social media platforms is essentially more limited than the options available to general marketers, but great opportunities exist to stay creative, relevant, and highly-targeted.

Topics: BBK Worldwide, Patient Engagement, Social Media, Clinical Trials, Apps, Patient Experience, TikTok

The BBK team is very pleased to welcome Veronica Moore as Account Specialist. An experienced healthcare marketing communications professional, Moore will be responsible for orchestrating all aspects of the development and implementation of client campaigns – from communicating with clients about recruitment strategies and enrollment objectives to the coordination of internal specialists. 

In her role, Moore will provide strategic leadership in the management of projects from kick-off to completion, ensuring clients’ needs are met and expectations exceeded. She will leverage strong operational, communication, and critical thinking skills in overseeing the day-to-day operations of all assigned projects.

Topics: BBK Worldwide, Clinical Trials, Employees, Account Services

As we recognize November as National Family Caregivers Month, Roberta Carson, Founder and President of Zaggo, Inc., shares advice for managing some of the often overlooked stress associated with caregiving. Zaggo was formed out of Roberta’s experience as a caregiver for her son Zachary during his 27-month battle with pediatric brain cancer.

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Topics: BBK Worldwide, Caregiver, Zaggo, Inc., Family Caregiver

Last month, in partnership with Health Union, we surveyed over 200 patients on health app use. The findings not only dispel some common myths about app use, but they provide valuable insight that members of the clinical research community can leverage to enhance the design, development, and adoption of clinical trial engagement apps.

We recently sat down with Health Union’s COO and Clinical Business Lead, Lauren Lawhon, for a Q&A session to get her take on the survey results.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Study Voices, Health Union, MythBusters, Health Apps

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

Is it true doctors are unwilling to refer their patients to clinical trials for fear of losing the patient? Will an app inherently solve your patient and site engagement problems? And speaking of engagement, there’s no way to actually define it and measure its impact, right? Over the course of 2019, BBK Worldwide launched a new initiative called Study Voices. Based off of the popular TV show on the Discovery Channel, MythBusters Study Voices was designed to debunk common myths in the clinical research industry. So, I’d like to introduce you to the BBK MythBusters team – Jessica Kim, Elizabeth Gargill, Matt Kibby, and me, Aaron Fleishman!

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, MythBusters

All you need is a brief conversation with Andrew to understand why he’s our RSG^® Arrive Driver of the Month. A native of the Philadelphia area, he has been an RSG^® Arrive driver for over two years. His assignments include taking patients with progressive neurodegenerative diseases to and from their study appointments, at times traveling two hours each way. He recognizes the challenges that some of the patients face and always tries to find opportunities to lighten their day with a smile or light conversation. “I try to take their mind off where they are traveling and why – even if it’s for a brief moment.”

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs