--- title: Global Patient Recruitment, Engagement, Technology and Trends description: Global Patient Recruitment, Engagement, Technology and Trends --- [![BBK-LOGO-WHITE](https://innovations.bbkworldwide.com/hs-fs/hubfs/Corporate%20Website%20Assets/Common/BBK-LOGO-WHITE.png?width=200&height=85&name=BBK-LOGO-WHITE.png "BBK-LOGO-WHITE")](https://bbkworldwide.com) [![BBK Worldwide](https://innovations.bbkworldwide.com/hs-fs/hubfs/BBK-LOGO-FULL_KO_NO_TAG.png?width=1900&height=808&name=BBK-LOGO-FULL_KO_NO_TAG.png "BBK Worldwide")](https://bbkworldwide.com) - ABOUT - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) Toggle Menu Toggle Menu [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) - ABOUT *Toggle Menu* - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT *Toggle Menu* - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT *Toggle Menu* - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [*Facebook*](https://innovations.bbkworldwide.com#0) [*LinkedIn*](https://innovations.bbkworldwide.com#0) [*Twitter*](https://innovations.bbkworldwide.com#0) [*Youtube*](https://innovations.bbkworldwide.com#0) ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 ##### Column Headline - Testing 1 - Sub Nav 1 - Sub Nav 2 - Testing 2 - Testing 3 # BBK Worldwide Blog [Pharma15 Live!](https://innovations.bbkworldwide.com/topic/pharma15-live) [Most Viewed](https://innovations.bbkworldwide.com/topic/most-viewed) [All](https://innovations.bbkworldwide.com) ## [The Necessity of Diverse and Inclusive Clinical Trials – And How to Get There](https://innovations.bbkworldwide.com/the-necessity-of-diverse-and-inclusive-clinical-trials-and-how-to-get-there) Posted by [Gaby Grekin, Senior Director Global Strategy](https://innovations.bbkworldwide.com/author/gaby-grekin-senior-director-global-strategy) [![](https://innovations.bbkworldwide.com/hubfs/Corporate%20Website%20Assets/blog/ICT-Necessity%20of%20Diversity-Gaby/ICT-Gaby-Social-PageNoUpdate.jpg)](https://innovations.bbkworldwide.com/the-necessity-of-diverse-and-inclusive-clinical-trials-and-how-to-get-there) The Necessity of Diverse and Inclusive Clinical Trials – And How to Get There\* Marginalized populations continue to be underrepresented in clinical trials — hurting both the relevance of scientific results and the quest for health equity. What can be done to overcome the mistrust many in these communities feel towards medical research, and to ensure they become fully invested participants in clinical trials? [Click here](https://innovations.bbkworldwide.com/hubfs/Corporate%20Website%20Assets/blog/ICT-Necessity%20of%20Diversity-Gaby/BBK-Worldwide_ICT_The-Necessity-of-Diverse-and-Inclusive-Clinical-Trials.pdf) to read the full article in *International Clinical Trials*. *\*Taken from International Clinical Trials, Autumn 2022, pages 16-20. © Samedan Ltd* [Read More](https://innovations.bbkworldwide.com/the-necessity-of-diverse-and-inclusive-clinical-trials-and-how-to-get-there) Topics: [International Clinical Trials](https://innovations.bbkworldwide.com/topic/international-clinical-trials), [Diversity](https://innovations.bbkworldwide.com/topic/diversity), [Inclusion](https://innovations.bbkworldwide.com/topic/inclusion), [Gaby Grekin](https://innovations.bbkworldwide.com/topic/gaby-grekin), [Published Articles](https://innovations.bbkworldwide.com/topic/published-articles) ## [Survey: Patients Want Choice Offered through Hybrid Clinical Trials](https://innovations.bbkworldwide.com/survey-patients-want-choice-offered-through-hybrid-clinical-trials) Posted by [Elizabeth Gargill, Senior Director Public Relations](https://innovations.bbkworldwide.com/author/elizabeth-gargill-senior-director-public-relations) [![](https://innovations.bbkworldwide.com/hubfs/Corporate%20Website%20Assets/_emails/2021/Study%20Voices%20-%20Whitepaper/EBOOK_R-Cover.jpg)](https://innovations.bbkworldwide.com/survey-patients-want-choice-offered-through-hybrid-clinical-trials) New survey results and insights help clinical trial sponsors improve diversity and inclusion, enroll faster, and keep participants engaged longer. When we developed our latest Study Voices survey, we expected to see large gaps in attitudes and experiences among healthcare consumers and clinical trial participants based on factors such as age, race, ethnicity, gender, and income – but that wasn’t the case. [Read More](https://innovations.bbkworldwide.com/survey-patients-want-choice-offered-through-hybrid-clinical-trials) Topics: [Patient Engagement](https://innovations.bbkworldwide.com/topic/patient-engagement), [Study Voices](https://innovations.bbkworldwide.com/topic/study-voices), [Surveys](https://innovations.bbkworldwide.com/topic/surveys), [Diversity](https://innovations.bbkworldwide.com/topic/diversity), [Inclusion](https://innovations.bbkworldwide.com/topic/inclusion), [Patients](https://innovations.bbkworldwide.com/topic/patients), [Hybrid Clinical Trials](https://innovations.bbkworldwide.com/topic/hybrid-clinical-trials), [Whitepaper](https://innovations.bbkworldwide.com/topic/whitepaper) ## [eBook: Improving Diversity and Inclusion in Clinical Trials](https://innovations.bbkworldwide.com/ebook-improving-diversity-and-inclusion-in-clinical-trials) Posted by [Elizabeth Gargill](https://innovations.bbkworldwide.com/author/elizabeth-gargill) [![](https://innovations.bbkworldwide.com/hubfs/Corporate%20Website%20Assets/_emails/2021/eBook%20-%20Improving%20Diversity%20and%20Inclusion%20in%20Clinical%20Trials/eBook-1057833462-2.jpg)](https://innovations.bbkworldwide.com/ebook-improving-diversity-and-inclusion-in-clinical-trials)   New eBook Available for Download As we continue to focus our attention on underserved populations, we've just released a content-rich eBook full of guidance that study sponsors can leverage to create a more diverse and inclusive clinical trial environment. It features a bonus section with excerpts from our recent Q&A with Michele Russell-Einhorn, chief compliance officer and institutional official at [Advarra](https://www.advarra.com/), that provide an IRB's perspective on improving diversity and inclusion in clinical trials. [Read More](https://innovations.bbkworldwide.com/ebook-improving-diversity-and-inclusion-in-clinical-trials) Topics: [eBook](https://innovations.bbkworldwide.com/topic/ebook), [Most Viewed](https://innovations.bbkworldwide.com/topic/most-viewed), [Advarra](https://innovations.bbkworldwide.com/topic/advarra), [Michele Russell-Einhorn](https://innovations.bbkworldwide.com/topic/michele-russell-einhorn), [Jessica Kim](https://innovations.bbkworldwide.com/topic/jessica-kim), [Underserved Populations](https://innovations.bbkworldwide.com/topic/underserved-populations), [Diversity](https://innovations.bbkworldwide.com/topic/diversity), [Inclusion](https://innovations.bbkworldwide.com/topic/inclusion), [Underrepresented](https://innovations.bbkworldwide.com/topic/underrepresented), [Free Download](https://innovations.bbkworldwide.com/topic/free-download) [All posts](https://innovations.bbkworldwide.com/all) BBK Worldwide, LLC 117 Kendrick St., Suite 600 Needham, MA 02494, United States - [Terms & Conditions](https://www.bbkworldwide.com/terms-and-conditions) - [Privacy Policy](https://www.bbkworldwide.com/privacy-policy) © 2026 BBK Worldwide. BBK Worldwide is a member of Publicis Health.