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Earlier this week, Elizabeth Gargill went one-on-one with Outsourcing-Pharma, discussing findings from BBK's recent Study Voices survey that reveal shifts in healthcare consumer attitudes and behaviors since the onset of COVID-19. In this in-depth interview, Elizabeth discusses why clinical trial innovation is more important now than ever and how clinical trial sponsors can leverage the survey findings to enhance their enrollment and engagement efforts.

Topics: Patient Engagement, Clinical Trials, Study Voices, Healthcare Consumer, Survey, Clinical Trial Innovations, Clinical Trial Enrollment, Study-life Balance, Outsourcing-Pharma, Telehealth

During the last two weeks of August we surveyed more than 1,200 healthcare consumers, medical professionals, and members of the pharmaceutical industry for their perspectives on topics impacting today's healthcare consumer.

The findings provide a unique look at current attitudes and behaviors that inform the patient experience. They provide clinical trial sponsors with a snapshot of a critical moment in time when we're seeing the rise of telehealth, the adoption of decentralized and hybrid trials, and heightened awareness of clinical research. They also reveal new opportunities and challenges ahead for clinical trial enrollment and engagement.

Topics: Patient Experience, Study Voices, Healthcare Consumer, Survey, Clinical Trial Innovations, COVID-19, Telehealth

DPharm. It's one of my favorite conferences that I look forward to each year. This year we will be virtual September 22-23, but still the same great energy and excitement. DPharm is a standout event that challenges and reports on innovation, with the goal of shaking up the way we conduct clinical trials so that we can reduce patient / physician burden and create greater efficiencies.

Topics: Disruptive Innovation, Conferences, Patient Experience, Study Voices, 2020 Events, Clinical Trial Innovations, COVID-19, DPHARM

While the public’s awareness of clinical studies as avenues to receive the latest potential treatments, contribute to medical science, and benefit from added care and attention grows, the need to ensure that patients are aware of study opportunities is crucial. Clinical teams are no longer simply referring to their study based on its protocol title or number, but instead selecting a consumer-facing name accompanied by a logo or icon to identify it within the marketplace.

But a brand is more than just a logo – it’s a means to create a first impression with a desired audience. Gone are the days when brands were reserved for consumer products. The earlier you are able to establish a brand for your study, the greater the chance you will achieve positive recognition throughout all phases - and perhaps even set the stage for post-approval marketing.

Topics: Patient Engagement, Advertising, Creative, Branding

BBK Worldwide is honored to announce that our Creative Director for Patient Experience and Engagement, Jessica Kim, has been named to the 2020 PharmaVOICE 100 list of the most inspiring people in the life sciences industry as a patient champion. The award recognizes Ms. Kim for how she inspires and motivates those around her, her influence as a corporate leader, and her positive impact on the industry through her actions.

Topics: Patient Engagement, Patient Enrollment, Study-life Balance, PharmaVOICE, Jessica Kim, PharmaVOICE 100

Earlier this week, Principal of RSG Services Rob Laurens went one-on-one with Outsourcing-Pharma to discuss challenges associated with patient travel as COVID-19 restrictions ease.

In this in-depth interview, Rob addresses the importance of contingency planning, lessons learned, and the long-term impact of COVID-19 on patient travel. He also provides insight into services and resources that clinical trial sponsors can leverage to maximize patient safety and engagement during COVID-19 and beyond. Click here to read the full article.

Topics: Patient Travel, Patient Travel Programs, RSG Arrive, COVID-19, Rob Laurens, RSG Services, Outsourcing-Pharma

The Road to Reopening

In our newest Pharma15 Live! episode, Principal of RSG Services Rob Laurens provides guidance on managing clinical trial patient travel as COVID-19 restrictions ease and countries and study sites start to reopen.

Rob answers common questions and highlights the advantages of thoughtful pre-planning and contingency preparation. Watch now and discover strategies clinical trial sponsors can leverage to maximize patient safety and engagement during COVID-19 and beyond.

Download the eBook

Because there's a lot to consider in terms of managing patient travel as COVID-19 restrictions ease, we've captured guidance in a special eBook to download and review at your convenience.

Topics: Patient Engagement, Patient Travel, Pharma15 Live!, Patient Enrollment, COVID-19, Coronavirus, Rob Laurens

We recently sat down with BBK’s Director of Accounts David Fleishman to discuss his experience working with clinical trial sponsors during the COVID-19 outbreak. It’s clear from our conversation that many clinical trial sponsors have had to quickly pivot in response to COVID-19 and are now facing the challenge of adapting to a new normal.

Topics: Patient Engagement, Patient Enrollment, COVID-19, David Fleishman, Virtual

As the director and one of the producers of Pharma15 Live! I wanted to share with you some insights into what we’ve learned through an amazing three seasons! First of all, if you were to tell me at the beginning of our series that it would even last three seasons, I’d tell you I’d be shocked – but nonetheless here we are and it’s been great!

Topics: Pharma15 Live!, COVID-19, Matt Kibby, Aaron Fleishman, Craig Lipset, Advarra, Season Three, Michele Russell-Einhorn, Dan Sfera, Ray Dorsey, MD

As we navigate COVID-19 and beyond, understanding the patient voice is critical to overcoming clinical trial enrollment and engagement challenges. Our Study Voices infographic series sheds light on the patient voice, providing clinical trial sponsors with insight to help enhance the patient experience.

Topics: Patient Engagement, Patient Enrollment, COVID-19, Patient Voice, Infographics