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The BBK team is very pleased to welcome Veronica Moore as Account Specialist. An experienced healthcare marketing communications professional, Moore will be responsible for orchestrating all aspects of the development and implementation of client campaigns – from communicating with clients about recruitment strategies and enrollment objectives to the coordination of internal specialists. 

In her role, Moore will provide strategic leadership in the management of projects from kick-off to completion, ensuring clients’ needs are met and expectations exceeded. She will leverage strong operational, communication, and critical thinking skills in overseeing the day-to-day operations of all assigned projects.

Topics: BBK Worldwide, Clinical Trials, Employees, Account Services

As we recognize November as National Family Caregivers Month, Roberta Carson, Founder and President of Zaggo, Inc., shares advice for managing some of the often overlooked stress associated with caregiving. Zaggo was formed out of Roberta’s experience as a caregiver for her son Zachary during his 27-month battle with pediatric brain cancer.

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Topics: BBK Worldwide, Caregiver, Zaggo, Inc., Family Caregiver

Last month, in partnership with Health Union, we surveyed over 200 patients on health app use. The findings not only dispel some common myths about app use, but they provide valuable insight that members of the clinical research community can leverage to enhance the design, development, and adoption of clinical trial engagement apps.

We recently sat down with Health Union’s COO and Clinical Business Lead, Lauren Lawhon, for a Q&A session to get her take on the survey results.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Study Voices, Health Union, MythBusters, Health Apps

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

Is it true doctors are unwilling to refer their patients to clinical trials for fear of losing the patient? Will an app inherently solve your patient and site engagement problems? And speaking of engagement, there’s no way to actually define it and measure its impact, right? Over the course of 2019, BBK Worldwide launched a new initiative called Study Voices. Based off of the popular TV show on the Discovery Channel, MythBusters Study Voices was designed to debunk common myths in the clinical research industry. So, I’d like to introduce you to the BBK MythBusters team – Jessica Kim, Elizabeth Gargill, Matt Kibby, and me, Aaron Fleishman!

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, MythBusters

All you need is a brief conversation with Andrew to understand why he’s our RSG^® Arrive Driver of the Month. A native of the Philadelphia area, he has been an RSG^® Arrive driver for over two years. His assignments include taking patients with progressive neurodegenerative diseases to and from their study appointments, at times traveling two hours each way. He recognizes the challenges that some of the patients face and always tries to find opportunities to lighten their day with a smile or light conversation. “I try to take their mind off where they are traveling and why – even if it’s for a brief moment.”

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

As a former clinical research coordinator and clinic manager, I know first-hand that primary study coordinators are often the busiest members of the interdisciplinary study site teams. Managing investigator schedules, pre-screening potential participants, scheduling and confirming screening appointments, managing study drugs, and maintaining adequate staffing are just some of the myriad responsibilities a coordinator can be tasked with. And that’s not even getting to the importance of devoting your full attention to each patient in your clinic!

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

BBK Worldwide’s new logo was recently selected from among 35,000 entries to be showcased in LogoLounge Book 11 – the bestselling book series that features the leading edge of identity design by highly accomplished and noteworthy designers. The international competition was judged by a preeminent panel of experts who represent the best of the best in the design community. With this recognition, let’s take a closer look at the award-winning logo and the creative vision behind it.

Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Creative, Logo, Design, Brand Identity

We recently had the opportunity to sit down with Lauren Lawhon, chief operating officer for Health Union, to discuss our newly formed partnership with the pioneer in online communities and how greater insight into the patient voice can enhance the clinical trial patient experience.

Topics: Patient, Patient Experience, Study Voices, Health Union

BBK Worldwide is honored to announce that our Principal and Director of Accounts and Site Services, David B. Fleishman, has been named to the 2019 PharmaVOICE 100 list of the most inspiring people in the life sciences industry for representing the best of the new generation of thought leaders. The award recognizes Mr. Fleishman for how he inspires and motivates those around him, his influence as a corporate leader, and his positive impact on the industry through his actions.

Topics: Awards, Employee Recognition