BBK Worldwide Blog

Gaby Grekin, Senior Director Global Strategy

Recent Posts

The Necessity of Diverse and Inclusive Clinical Trials – And How to Get There

The Necessity of Diverse and Inclusive Clinical Trials – And How to Get There*

Marginalized populations continue to be underrepresented in clinical trials  hurting both the relevance of scientific results and the quest for health equity. What can be done to overcome the mistrust many in these communities feel towards medical research, and to ensure they become fully invested participants in clinical trials?

Click here to read the full article in International Clinical Trials.

*Taken from International Clinical Trials, Autumn 2022, pages 16-20. © Samedan Ltd

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Topics: International Clinical Trials, Diversity, Inclusion, Gaby Grekin, Published Articles

Words Matter: The Hybrid Lexicon

 

 

Words Matter: The Hybrid Lexicon

 

In a time of confusing terminology, one thing is clear: what the industry used to consider exceptional is now considered essential.

 

Hybrid. Decentralized. Remote. Digital. Virtual. Companies use these terms interchangeably. There is inconsistency, over-hyping, over-promising, confusion and a notable lack of substance. To be honest, it’s a bit like the Wild West out there.

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Topics: Digital, Virtual, Decentralized Clinical Trials, Hybrid Clinical Trials, Remote