BBK Worldwide Blog

Gaby Grekin, Senior Director Global Strategy

Recent Posts

Words Matter: The Hybrid Lexicon

 

 

Words Matter: The Hybrid Lexicon

 

In a time of confusing terminology, one thing is clear: what the industry used to consider exceptional is now considered essential.

 

Hybrid. Decentralized. Remote. Digital. Virtual. Companies use these terms interchangeably. There is inconsistency, over-hyping, over-promising, confusion and a notable lack of substance. To be honest, it’s a bit like the Wild West out there.

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Topics: Digital, Virtual, Decentralized Clinical Trials, Hybrid Clinical Trials, Remote