BBK Worldwide Blog

The Necessity of Diverse and Inclusive Clinical Trials – And How to Get There

The Necessity of Diverse and Inclusive Clinical Trials – And How to Get There*

Marginalized populations continue to be underrepresented in clinical trials  hurting both the relevance of scientific results and the quest for health equity. What can be done to overcome the mistrust many in these communities feel towards medical research, and to ensure they become fully invested participants in clinical trials?

Click here to read the full article in International Clinical Trials.

*Taken from International Clinical Trials, Autumn 2022, pages 16-20. © Samedan Ltd

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Topics: International Clinical Trials, Diversity, Inclusion, Gaby Grekin, Published Articles

Catch Up on Our Recent Content for Clinical Trial Sponsors

Catch Up on Our Content for Clinical Trial Sponsors

Featuring insights from industry thought leaders, our content provides clinical trial sponsors with knowledge and guidance to help navigate today’s challenging clinical trial patient recruitment and engagement environment.

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Topics: Patient Engagement, Patient Voice, Diversity, Inclusion, Gaby Grekin, Justin Jones, Hybrid, Equity, Podcast, DEI, Study Voices Survey

Podcast: The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity


Hear From Our Experts on Improving Clinical Trial Enrollment Diversity

In our latest podcast, BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors can leverage to make their studies more diverse and inclusive.  

Listen Now!
 
 
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Topics: Media, Research, Diversity, Inclusion, Gaby Grekin, Strategy, Justin Jones, The Conference Forum, Equity, Podcast

Strategy Rocks!

Posted by Gaby Grekin

 

Ever since legendary management consultant Peter Drucker famously declared that “culture eats strategy for breakfast,” strategy has suffered reputational damage. It’s time for a reputational restoration.

In the context of patient recruitment for clinical trials, strategy retains its centrality at BBK Worldwide®, serving as a fundamental catalyst of our award-winning marketing and creative efforts.

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Topics: Gaby Grekin, Research and Planning, Patient Recruitment Strategy