BBK Worldwide Blog

Podcast: The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity

Posted by Elizabeth Gargill on Tue, Jun 14, 2022


Hear From Our Experts on Improving Clinical Trial Enrollment Diversity

In our latest podcast, BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors can leverage to make their studies more diverse and inclusive.  

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Topics: Media, Research, Diversity, Inclusion, Gaby Grekin, Strategy, Justin Jones, The Conference Forum, Equity, Podcast

Strategy Rocks!

Posted by Gaby Grekin on Mon, Jul 19, 2021

 

Ever since legendary management consultant Peter Drucker famously declared that “culture eats strategy for breakfast,” strategy has suffered reputational damage. It’s time for a reputational restoration.

In the context of patient recruitment for clinical trials, strategy retains its centrality at BBK Worldwide®, serving as a fundamental catalyst of our award-winning marketing and creative efforts.

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Topics: Gaby Grekin, Research and Planning, Patient Recruitment Strategy