Search Our Blog

 Subscribe to Our Blog!

Innovative Ideas for Global Patient Recruitment

Current Articles | RSS Feed RSS Feed

New Online Platforms for Site Engagement

pr main 1 large resized 600

Social media and other digital platforms have become a popular tactic for clinical trial patient recruitment. It's taken our industry some time to get on board, but Rome wasn't built in a day, and slow and steady can, in fact, win the race. We've written plenty of blogs about social media for patient-centric recruitment, so now, I'm going to throw you a curveball and talk about new platforms for site engagement. From enrollment tips to keep your site staff engaged, to helping your sites build an online presence, these digital communications tools can help! Here are three outlets you should consider for site engagement.

Patient Recruitment in Asia

bring it SCRIP large large resized 600

This blog contains an excerpt from Scrip Asia 100’s article, "Asian Patient Recruitment Comes of Age," which features Bonnie A. Brescia, founding principal, BBK Worldwide. Click here to download the full article.

Three Blogs You Need to Read

BBK Insider: 3 Blogs You Need to Read

This month, we've rounded up our most popular blogs, ranging from building and maintaining advocacy relationships to the correlation between advertising efforts and enrollment rates. Here are some of the latest ideas in patient recruitment happening at BBK Worldwide.

Watch Now: A Webinar on Patient Recruitment, Advocacy Outreach, and Kevin Bacon


A few weeks ago, I hosted a webinar on best practices for working with advocacy groups for patient recruitment. The webinar, Six Degrees of Kevin Bacon: Building and Maintaining Positive Relationships with Advocacy Groups, reviewed how when it comes to building an advocacy program for patient recruitment, it's not just about the one connection you have with one organization … it is about utilizing your network to connect, grow, and build several relationships at a local, national, and international level.

Spotlight: Partnerships in Clinical Trials

describe the image

What happens in Vegas, stays in Vegas… Right? Well, not technically. Not in our case, anyway. 

Pillow Talk: A Conversation About Clinical Trial Privacy Considerations and Advertising Efficacy - Part I

describe the image

This is part one of a two-part series by Joan F. Bachenheimer, founding principal, and Matt Kibby, principal, technology and innovation, BBK Worldwide.

Inside Patients as Partners: An Interview with Valerie Bowling

describe the image

Earlier this month, I presented BBK’s approach to advocacy outreach and engagement for patient recruitment at the inaugural Patients as Partners conference in Philadelphia, Penn., hosted by The Conference Forum. Patients as Partners examined how we engage with patients across the entire clinical trial continuum, including early research, patient-centric protocol design, recruitment, retention, and communicating results with patients acting as ambassadors and educators. Following the conference, I had an opportunity to interview Valerie Bowling, executive director at The Conference Forum. Here is what she had to say…

Please tell us how and why the Patients as Partners conference formed.

Advocacy Outreach for Patient Recruitment

describe the image

I had the pleasure of hosting a webinar on best practices for working with advocacy groups. The presentation, Six Degrees of Kevin Bacon: Building and Maintaining Positive Relationships with Advocacy Groups, reviewed the importance of networking and connecting to build relationships with advocacy organizations for clinical trials. The approach to working with advocacy groups has changed. It is not just about the one connection you may have with one organization… It is about working with the condition community as a whole for one common goal. Before and after the presentation, I received several questions about working with advocacy groups. In this blog, I will share a few of those questions and insights.

Contingency Planning for Patient Recruitment

describe the image

As your study unfolds, you’re collecting millions of data points through a patient recruitment management system. Your study is probably generating more data than any member of any site staff has time to review. Assuming you’re asking the right questions, what then happens to all that actionable knowledge generated by your patient recruitment management system? What’s critical is that those reading the data are experienced with using metrics in the context of clinical studies. After all, clinical trial sponsors rely on them to turn raw data into thoughtful analysis and cost-effective recommendations.

Real-Time Patient Recruitment Metrics for Clinical Trial Success

describe the image

It’s a no brainer that applied metrics are invaluable for more accurately projecting patient recruitment; however, many people assume that once a trial is underway, it’s no longer necessary to measure anything until all the study data are accumulated. That’s just not true. There is tremendous value  in the ongoing application of metrics, throughout the entire study cycle, so much so that we sometimes find it hard to imagine how anyone can conduct a successful study without metrics. But we’re not talking about numbers for numbers’ sake. It takes a great deal of expertise to know which measurements to take and how to interpret the findings.

All Posts