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BBK Worldwide’s Mobile App Shortlisted for the 2014 SCRIP Awards

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BBK Worldwide is pleased to announce its recognition as a finalist for its mobile app My Clinical Study Buddy in the “Best Technological Development in Clinical Trials” category in the 2014 SCRIP Awards. The annual SCRIP Awards acknowledge and applaud the pharmaceutical industry’s highest achievers across all parts of the value chain, and recognize both corporate and individual achievement. Award winners will be announced at a ceremony in London on December 3rd.

Re-investing in Patient Centricity: A Note from Founding Principal Bonnie A. Brescia

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What would you do if you had access to $3 million dollars to invest in improving the clinical research field? This might be a relatively small budget by some standards, but significant enough to make a difference and BBK has some very specific plans to do just that as we continue to deliver on our value proposition, BBK Worldwide: The Patients To Find the Cure

BBK Worldwide to Lead Sessions at Key September Events

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Embracing the hustle and bustle as summer comes to a close, BBK will be leading sessions at three key industry events beginning with Patient-Centered Clinical Trials 2014, to be held at the Hyatt Regency Hotel in Boston, September 4-5. Patient recruitment experts Bonnie A. Brescia, Matthew Stumm, and Aaron Fleishman will share insights on the benefits of employing an effective patient engagement strategy, and how a variety of tactics - from media to mobile apps - can be used to drive study participation and overall trial success.

Google X Searches for What it Means to be Healthy

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Prevention vs. Treatment
Google’s semi-secret and futuristic research lab, Google X, is busy working on something new – the Baseline Study. The idea is to define what it means to be “healthy” so that one day, this health baseline might help us better detect certain health risks and identify changes relating to serious, more debilitating diseases before they worsen. 

Led by renowned molecular biologist Andrew Conrad, in partnership with Duke and Stanford universities, the project will develop wearable technology to collect data and measurements from 175 people – a number that may increase to thousands of healthy participants with a duration of up to 10 years or longer. For example, participants may wear Google’s smart contact lenses to monitor glucose levels. Once the data is collected, Google will analyze the information and look for any patterns, also called “biomarkers,” to hopefully catalog and spot predictable patterns in diseases or irregularities.

BBK Worldwide Honored in Best Mobile App Category by Ragan Awards 2014

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We are excited to announce our recent Honorable Mention for My Clinical Study BuddySM in the “Best Mobile App” category of the 2014 Ragan’s Health Care PR and Marketing Awards! Designed to integrate into study participants’ daily lives, My Clinical Study BuddySM is a key competitive differentiator in today’s increasingly shifting and ever-changing clinical landscape. Underscoring its adaptive model, the mobile app utilizes a technology-based solution that can change in real-time and adjust to sponsor’s needs in order to help reduce overall trial costs and maximize patient engagement.

Managing Social Media Chatter in Clinical Research: Shire Weighs In

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Utilizing social media in clinical research is a hot topic in the clinical R&D industry and many pharmaceutical companies are rightfully beginning to take note. According to a survey by the Pew Research Center, 85% of U.S. adults use the internet and 72% of those users say they have looked online for health information within the past year; however, The Tufts Center for the Study of Drug Development reports that only approximately 10% of trials reportedly use social media to recruit patients. Furthermore, BBK Worldwide research shows that pharmaceutical sponsors who use social media in their clinical trials are gaining a strong competitive advantage in terms of patient recruitment and retention.

BBK Worldwide Head of Social Strategy, Aaron Fleishman, Named to PharmaVOICE 100

aaron resized 600BBK is very proud to annouce that our very own Aaron Fleishman has been named to PharmaVOICE Magazine’s annual list of the 100 most inspiring people in life sciences! The award recognizes Aaron’s contributions in helping elevate patient volunteers in research so that their voices are heard.

As an industry leader, Aaron’s innovative strategies and efforts have resulted in the development of new educational and interactive resources to help improve the overall study participation experience while ensuring that patients and caregivers remain at the center of every campaign. “His passion for the industry and his patient-centric approach are an inspiration – for his colleagues, and our clients and partners,” said Joan F. Bachenheimer, BBK founding prinicipal.

FDA Releases New Draft Guidance on the Informed Consent Process

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This past July 15th, the FDA tilted its regulator hat and announced the release of a new Draft Guidance, Informed Consent Information Sheet, to help clinical investigators and sponsors involved in clinical trials obtain informed consent from subjects.  The new Draft Guidance provides important updates to the FDA’s informed consent policies and covers the specific responsibilities of IRBs, clinical investigators, and sponsors regarding informed consent.  

Adaptive Patient Recruitment: A New Specialty in Clinical Trial Marketing

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Last month, at the DIA's Annual Meeting in San Diego, we launched Adaptive Patient Recruitment, a new specialty in clinical trial marketing that helps solve today's unique challenges around global enrollment. Through a custom and balanced mix of cutting-edge technology, data-driven consultation, and strategic branding and advertising, our Adaptive Patient Recruitment discipline allows today's global study community to work more collaboratively, respond rapidly to often unforeseen enrollment challenges, and make more informed decisions at critical study milestones.

Stuart Scott Bravely Shares Clinical Trial Experience at ESPYS

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There wasn't a dry eye in the audience last night when the acclaimed ESPN veteran Stuart Scott accepted his Jimmy V Perseverance Award at the 2014 ESPYS last night. The longtime SportsCenter personality opened up about his seven-year battle with appendiceal cancer – in which he has endured fifty-eight chemotherapy infusions, three abdomen surgeries and countless treatments as he continues to fight the disease.

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