Global Patient Recruitment, Engagement, Technology and Trends

Adaptive Marketing Gets to the Heart of Patient Recruitment

Posted by Justin Jones on Thu, Mar 26, 2015

At BBK we’re often talking about adaptive recruitment and the importance of modifying traditional approaches to increase patient enrollment and retention. Developing an overarching branding strategy for a clinical trial is one of the first steps in a patient recruitment campaign and it’s not a one size fits all approach. BBK has worked on thousands of campaigns over the years, many of which target patients in various countries. There is a lot of diversity to consider when developing the right clinical study branding strategy. Multiple languages, differing philosophies on sensitive topics that may be taboo to discuss publicly in some countries, and varying regulatory environments mean branding must take a strategic and thoughtful approach.

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Topics: Patient Recruitment, Branding and Advertising

The Power of mHealth in Clinical Trial Site Engagement

Posted by Jaime Cohen on Tue, Mar 24, 2015

It’s widely reported that nearly 40% of sites fail to meet their enrollment targets and study timelines often end up doubling. Companies must look for new ways to optimize site and study operations, and capitalize on efficiencies through mobile technology to ensure optimal relationships with sites. Like the paper-based data collection methods of the past, paper-based site trainings and three-day investigator meetings are no longer enough to run successful sites and global studies. It is quickly becoming a mobile world and the Life Sciences industry must embrace and adopt technology that can help sponsors keep sites on track and on time.

The global operating environment for trials continues to become more competitive and complex. As a result, demand for new approaches and solutions to improve site engagement and patient enrollment has increased dramatically. Remaining at the top of the list, among the many other challenges sponsors face today is making sure sites have real-time access to the right study information and materials. Despite today’s increasingly competitive landscape, when the study community has what it needs to be and stay informed, the right patients enroll, and enrollment happens on schedule.

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Topics: mHealth, Site Engagement

BBK to Present on mHealth at MCT-Congress This Month

Posted by Aaron Fleishman on Thu, Mar 19, 2015

Members of the BBK Worldwide team periodically attend industry events throughout the year. We love to network and learn from our peers, and when we are invited to speak we jump at the opportunity to bring our own expertise to the table and join in the conversation.

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Topics: mHealth, Mobile Strategies, Conferences

BBK to Host mHealth Webinar on April 16th

Posted by BBK Worldwide on Tue, Mar 17, 2015

mHealth + Patient EngagamentFor patient recruitment and engagement in clinical trials, mHealth is a minimum requirement to reach and connect with patients in today’s mobile-centric world. BBK Worldwide is excited to host a panel discussion with experts from Oracle and health wearables start-up Empatica on Thursday, April 16th at 2:00pm EST where panelists will highlight real-world examples that successfully blend technology with patient centricity – the right combination that drives mHealth delivery from theory to reality.

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Topics: Patient Engagement, mHealth

The Power of Mobile in Medical & Clinical Research

Posted by Matt Kibby on Mon, Mar 16, 2015

Early last week Apple excited many and rattled others with its ResearchKit announcement. The open-source toolkit or “framework” includes disease-specific applications that patients can use to track their symptoms, and will allow researchers to gather data from iPhone users to help further medical research. While reaction has been mixed, most agree that tools that help medical science advance and make people and patients more involved are welcome innovations. But clinical research and medical research aren’t the same. Running a global clinical trial is much different than creating and delivering apps to aid research on a particular disease.

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Topics: Patient Engagement, Mobile Strategies

Throw-back Thursday: Patient Centricity 13 years later

Posted by Bonnie A. Brescia on Thu, Mar 12, 2015

You know the feeling. You believe strongly in an idea that hasn’t yet hit the mainstream. You talk it up, write about it, join a march, advocate for it, and sometimes even beg people to give the concept a try. So here we are. Patient centricity in clinical research has hit the mainstream. There is no conference that doesn’t include the topic on the agenda – and many have absorbed it into their meeting titles and promotional materials. No group of clinical trial professionals gets around a table or on a conference call without at least three people using the phrase “patient centric” during the discussion. Some companies even require that clinical teams incorporate patient centricity into their study design. Great progress, you say.

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Topics: Patient Centricity

“Focus 5” - Raise Your Clinical Trial’s Patient Centricity Profile

Posted by BBK Worldwide on Wed, Mar 11, 2015

BBK Worldwide is pleased to offer our first “Focus 5”, a compilation of quick tips, advice and insights to help companies understand patient centricity as it relates to enhanced patient recruitment and patient engagement within clinical trials.

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Topics: Patient Recruitment, Patient Engagement, Patient Centricity

Patient Centricity, mHealth Top Themes at SCOPE Summit 2015

Posted by Aaron Fleishman on Thu, Mar 5, 2015

Patient Centricity, mHealth Themes at SCOPE 2015The 2015 annual SCOPE Summit for Clinical  Ops Executives was a tremendous success. It was great to see some of the clinical trial industry’s elite presenting on some amazing initiatives to raise awareness of clinical research. In thinking about all of the collaborative discussions that took place at the conference this year (and there were many), the following are three key takeaways that represent an exciting future for patient centricity within the clinical research industry.

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Topics: Patient Centricity, mHealth, Conferences

2015 Clinical Trial Marketing Trends: #BacktoBasics

Posted by Matthew Stumm on Tue, Mar 3, 2015

Since BBK Worldwide began in 1983, we’ve conducted thousands of clinical trial marketing and advertising campaigns on behalf of our clients in the pharmaceutical, biotechnology and medical device industries. Three decades of experience in any industry will see trends come and go, and offer much perspective into what works and what doesn’t. While the tactics may shift, there is one constant – a solid message.

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Topics: Patient Engagement, Branding and Advertising

Rare Disease Day Highlights Impact of Disease on Lives of Patients

Posted by Jaime Cohen on Sat, Feb 28, 2015

Today is Rare Disease Day. Launched by EURORDIS and its Council of National Alliances in 2008, this annual event has grown to include a record-breaking 84 countries from around the world that have come together to raise awareness among the general public and decision makers about rare disease and its impact on the lives of patients.

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Topics: Patient Centricity, Patient Advocacy, Rare Disease

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