blog

Pharma15 Live! A Candid Conversation with a Clinical Trial Participant

By Elizabeth Gargill on Tue, Apr 16, 2019 | 1 min read

Season 2 Episode 2: As part of our Pharma15 Live! web series, we recently had the opportunity to sit down with three-time clinical trial participant Richard Brescia for a candid conversation about his experience – both positive and negative. As an industry, we can learn a tremendous amount by going directly to the heart of the matter and listening to the “patient voice.”

Topics: Patient Engagement, Patient, Pharma15

Focus 5: Amplifying the Study Voice - Capturing the Sentiment of the Study Community

By BBK Worldwide on Wed, Apr 3, 2019 | 2 min read

When examining the clinical trial experience, there’s nothing more meaningful than hearing directly from those closest to the study – patients, caregivers, physicians, and study sponsors. This year BBK launched its Study Voices initiative. Study Voices is designed to capture the sentiment of the study community at a time when the clinical research industry is growing and evolving. From innovative technology, to protocol design, and everything in between, Study Voices captures the perspectives of those closest to the clinical trial experience, offering insight that can be leveraged for action.

“Focus 5: Amplifying the Study Voice” highlights five members of the study community as they share their perspectives on the clinical trial experience.

Topics: Patient Engagement, Rare Disease, Pediatric Studies, informed consent, Patient Experience

Promote Your Study Like a Pro

By Beth Davis Heppenstall on Mon, Apr 1, 2019 | 5 min read

iStock-484917802In a world where communications, content, and news constantly need to be bigger, better and brighter than what came before, getting your clinical trial noticed outside of the physician’s office can be a challenge. Strict rules and regulations for advertising campaigns can make it hard to make an impact among today’s sensationalized media backdrop. How do you stand out from the crowd? It’s easier than you think if you know what to look for, and how to capitalize on opportunities.

Topics: Physician Referrals, Social Media, Content Marketing

Pharma15 Live! Goes Backstage: "Do Engagement Tools Live Up to Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Thu, Mar 28, 2019 | 1 min read

Patient engagement is important, but so is the engagement of doctors and medical personal delivering the protocol to the patient. Gerald Wayne Dryden, Jr., MD, PhD from the University of Louisville discusses patient engagement in a special edition of Pharma 15 Live! with fellow panelists Linda A. Glaser, MD, PhD from Coastal Biomedical Research, Inc. and Annie Finstein, a clinical trial participant.

Watch Full Episode >

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15

Pharma15 Live! Goes Backstage: "Do Engagement Tools Live Up to Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Wed, Mar 27, 2019 | 1 min read

What basic information and support might a patient need when considering a clinical trial? Clinical trial participant Annie Finstein shares her perspective alongside a panel of doctors at the CHI SCOPE Summit 2019 in this special edition of Pharma15 Live!

Joining Annie are guest panelists Gerald Wayne Dryden, Jr., MD, PhD, MSPH, M.Sc. from the University of Louisville, and Linda A. Glaser, MD, PhD from Coastal Biomedical Research, Inc.

Watch Full Episode >

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15

10 Years and 30 Days Later: Reflections on the 2019 Summit for Clinical Operations Executives

By Bonnie A. Brescia on Mon, Mar 18, 2019 | 3 min read

As the conference company Cambridge Healthtech Institute celebrated the 10th anniversary of the Summit for Clinical Operations Executives (SCOPE) in February, BBK Worldwide recognized our participation in each of those ten events. For certain, the scale of the events’ educational topics, networking opportunities and corporate sponsorships have grown dramatically – as has the number of attendees from 200 in 2010 to nearly 2,000 in 2019.

Topics: Conferences

Season 2 Episode 1: "Do Engagement Tools Live Up To Their Hype?" Physicians’ and Patients’ Perspectives

By BBK Worldwide on Fri, Mar 15, 2019 | 1 min read

BBK hosted its signature Pharma15 Live! debate series to the 10th Annual SCOPE Summit on February 19, 2019. Bonnie A. Brescia moderated a panel of doctors and patient during the conference’s plenary keynote program on the topic of “Do Engagement Tools Live Up to Their Hype?” 

Topics: Patient Engagement, Conferences, Site Engagement, Pharma15

You Say “təˈmādō". I Say “təˈmātō”: Going Beyond Translation.

By Beth Davis Heppenstall on Fri, Mar 15, 2019 | 4 min read

You have completed the rigorous process of country and site selection for your clinical study, and your recruitment strategy and materials are developed. Now, it’s time to focus your efforts on cultural adaptation.

Topics: Cultural Adaptation, Branding and Advertising, global patient recruitment, multinational studies

Guest Spotlight: Annie Finstein A Message to the Medical Community

By Beth Davis Heppenstall on Tue, Feb 5, 2019 | 5 min read

Rounding out our Study Voices panel for BBK's keynote “Do Engagement Tools Live Up to Their Hype?” is panelist, Annie Finstein. She is looking forward to sharing her experience as a patient and participant in a clinical research study on February 19 at the SCOPE conference. 

Annie was diagnosed with Crohn's disease in 2000 at nine years old. After trying all available medications approved for pediatric patients at that time, she participated in a pediatric study at Massachusetts General Hospital in Boston. Now in her late 20s, she enjoys spending time at the beach, hiking, cooking and gardening at her home in Boston. Annie is committed to making a difference and connects with other patients impacted by Crohn’s disease by running half marathons with Team Challenge, the Crohn's & Colitis Foundation’s endurance training and fundraising program.Annie_Finstein

What was most rewarding to you as a participant in a clinical research study?

It was most rewarding to know that I was helping advance the treatment of Crohn’s disease for pediatric patients, and that my participation might not only help me but also other kids suffering from inflammatory bowel disease (IBD).

Topics: Patient Retention, Patient Recruitment, Patient Engagement, Patient Centricity, Patient Advocacy, Conferences, clinical trials, Patient, Patient Experience

Guest Spotlight: Dr. Linda Glaser How Do You Define Patient Engagement?

By Beth Davis Heppenstall on Fri, Feb 1, 2019 | 3 min read

We are excited to introduce one of our dynamic keynote panelists, Linda A. Glaser, MD, PhD of Coastal Biomedical Research, Inc. in Santa Monica, CA.

Linda will be sharing her site voice and insights at BBK’s Pharma15 Live! debate series at the 10th Annual SCOPE Summit on Feb 19.

While pursuing a successful career in private practice, Linda’s passion for research lead her to establish Coastal Biomedical Research, Inc. in Santa Monica. The practice specializes in clinical trials across many therapies, from diabetes to hypertension to pain management. As Medical Director, she understands the patient experience and medical site needs. As a business owner, she also understands the importance of adaptability, efficiencies and overcoming operational challenges.

What is most rewarding to you as you consider your contribution to clinical trial research?

The ability to help advance science and treat disease.

How do you define patient engagement? What does that term mean to you?

Topics: Patient Retention, Patient Recruitment, Physician Engagement, Conferences, Site Engagement, clinical research, Patient Experience, Pharma15

 
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