Global Patient Recruitment, Engagement, Technology and Trends

DPAC Selects BBK Worldwide for New Brand Identity

Posted by BBK Worldwide on Wed, May 27, 2015

BBK Worldwide was recently chosen by the Diabetes Patient Advocacy Coalition (DPAC) to create a new corporate identity and brand to reflect the new organizations commitment to focus lawmakers’ attention on diabetes patients and their needs.

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Topics: Branding and Advertising

Are You Patient Centric? Learn Why you Should be from BBK at DIA

Posted by BBK Worldwide on Tue, May 26, 2015

BBK Worldwide is excited to be leading two Innovation Theater panels at this year’s DIA event, taking place June 14-18 in Washington, DC. BBK Co-Founder Bonnie A. Brescia will lead our first discussion on Monday, June 15 from 4:15-4:45 p.m. with Claire Meunier, VP, Research Engagement with The Michael J. Fox Foundation and Christel Aprigliano, CEO of the Diabetes Collective.

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Topics: Patient Centricity

Can mHealth Provide a Higher Standard of Care?

Posted by BBK Worldwide on Wed, May 20, 2015

In earlier posts we have explored how mHealth can increase both patient engagement and site engagement. Today’s blog comes from Jason Rightmyer, Director of Research Informatics with the Institute of Aging Research (a Harvard Medical School Affiliate) who explores how mobile health technology is attributing to physician engagement. Thanks for contributing!

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Topics: mHealth, Physician Engagement

Q&A: mHealth + Patient Engagement - The Connected Health Model

Posted by Jaime Cohen on Thu, May 14, 2015

During our recent webinar, “mHealth + Patient Engagement: A New Connected Health Model”, our panelists, Dan Bender (Empatica), Larry Suarez (Oracle) and Jaime Cohen (BBK Worldwide) received many thought-provoking questions throughout the hour. While we were able to answer a few on the spot, there were many that we didn’t have time to address. Below, Jaime takes a turn answering your burning questions.

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Topics: Patient Engagement, mHealth

BBK Talks Patient Centricity, mHealth, Rare Disease & more at DIA 2015

Posted by BBK Worldwide on Wed, May 13, 2015

BBK Worldwide is once again looking forward to attending Drug Information Association 2015 (DIA), which this year will take place from June 15 - 18 at the Walter E. Washington Convention Center in DC. We always love attending this annual event – the industry’s largest, which attracts more than 7,000 attendees each year. DIA provides a global, unbiased platform to raise the level of discussion to facilitate innovation that will change the future of healthcare.  

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Topics: Patient Centricity, mHealth, Rare Disease

Site Selection & Enrollment Feasibility for Global Patient Recruitment

Posted by Jaime Cohen on Tue, May 12, 2015

While the push for sponsors to go global with clinical studies is old news, the industry has been working hard to develop and invest in ways to choose the right sites and countries. Ultimately, site selection matters because investigator sites are the only place where study volunteers can participate in clinical research. Enrollment is the end game – further drug development, regulatory submissions and marketing are contingent on having this data.

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Topics: Patient Recruitment, Site Selection

Inspiration Abundant at 2015 Women’s Clinical Leadership Forum

Posted by Bonnie A. Brescia on Thu, May 7, 2015

Partnerships in Clinical TrialsAgain this year I was privileged to participate in the Women’s Clinical Leadership Dinner, hosted by the Partnerships in Clinical Trials Conference. With so many women in life sciences leadership roles here in Boston, it was fitting to  gather right in our own backyard. (And for those of you who missed the dinner, look for it again next spring at Partnerships in Boston.)

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Topics: Conferences

Can the New Connected mHealth Model Increase Engagement?

Posted by Matt Kibby on Wed, May 6, 2015

Just about everyone carries a mobile device these days. Whether you’re in line for your morning coffee or on the treadmill at the gym, most people have their phones close at hand. So how can we utilize today’s connected mHealth model to better tap into clinical trial patients through means they are already using, such as their phones?

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Topics: Patient Engagement, mHealth

How the Cloud Fits Into Your Healthcare IT Plan

Posted by Warren Yohesvaran on Mon, May 4, 2015

Not that long ago, the healthcare sector was considered an IT laggard. Today, cloud-based infrastructures and solutions are the norm.

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Topics: Technology, the cloud

BBK’s Take: Draft Bill to Accelerate 21st Century Cures

Posted by Bonnie A. Brescia on Thu, Apr 30, 2015

During the first 25 years of the Orphan Drug Act (passed in 1983), only 326 new drugs were approved by the FDA and brought to market for all rare disease patients combined. Prior to the Orphan Drug Act, fewer than 10 treatments had been developed by industry for rare diseases. This is progress however; there is a lot of work to be done.

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Topics: Patient Centricity, 21st Century Cures

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