---
title: Make DEI Part of the Plan
description: In this feature presentation, Gaby Grekin, senior director of global strategy, BBK Worldwide, discusses making diversity, equity and inclusion (DEI) a priority at the beginning of a trial. She addresses barriers to recruiting racially, ethnically and socio-economically diverse populations, and she shares strategies for overcoming challenges to ensure trials reflect the populations that will ultimately benefit from them.
---

[Resource Center](https://innovations.bbkworldwide.com/resource-center)

# [Make DEI Part of the Plan](https://innovations.bbkworldwide.com/resource-center/make-dei-part-of-the-plan)

 Written by [BBK Worldwide](https://innovations.bbkworldwide.com/resource-center/author/bbk-worldwide) | May 10, 2023 8:10:15 PM

# **Strategies for the Successful Enrollment of Diverse and Inclusive Patient Populations**

### **Gaby Grekin, senior director of global strategy, BBK Worldwide, discusses making diversity, equity and inclusion (DEI) a priority at the beginning of a trial. She addresses barriers to recruiting racially, ethnically and socio-economically diverse populations, and she shares strategies for overcoming challenges to ensure trials reflect the populations that will ultimately benefit from them.**

 

 

<https://youtu.be/RYuUuA5Y8wE><https://www.youtube.com/watch?v=rbY7BHZaB_k>

### [Watch Now](https://www.youtube.com/watch?v=rbY7BHZaB_k)

 

*Presented at the 2023 Summit for Clinical Ops Executives (SCOPE) in Orlando, Florida on February 7, 2023.*

 

[View full post](https://innovations.bbkworldwide.com/resource-center/make-dei-part-of-the-plan)

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