Strategies for the Successful Enrollment of Diverse and Inclusive Patient Populations
Gaby Grekin, senior director of global strategy, BBK Worldwide, discusses making diversity, equity and inclusion (DEI) a priority at the beginning of a trial. She addresses barriers to recruiting racially, ethnically and socio-economically diverse populations, and she shares strategies for overcoming challenges to ensure trials reflect the populations that will ultimately benefit from them.
Presented at the 2023 Summit for Clinical Ops Executives (SCOPE) in Orlando, Florida on February 7, 2023.