Strategies for the Successful Enrollment of Diverse and Inclusive Patient Populations

Gaby Grekin, senior director of global strategy, BBK Worldwide, discusses making diversity, equity and inclusion (DEI) a priority at the beginning of a trial. She addresses barriers to recruiting racially, ethnically and socio-economically diverse populations, and she shares strategies for overcoming challenges to ensure trials reflect the populations that will ultimately benefit from them.

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Presented at the 2023 Summit for Clinical Ops Executives (SCOPE) in Orlando, Florida on February 7, 2023.