BBK Worldwide® Blog

Now Trending: Social media platforms to keep an eye out for in 2020

Posted by Nicole DeMarco, Media and Research Strategist on Wed, Dec 4, 2019


We recently asked BBK’s Media and Research Strategist Nicole DeMarco to look beyond Facebook, Twitter, and Instagram and share her thoughts on what alternative platforms she thinks offer the most promise for life science marketers.

In the life sciences realm of clinical research advertising, the use of social media platforms is essentially more limited than the options available to general marketers, but great opportunities exist to stay creative, relevant, and highly-targeted.

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Topics: BBK Worldwide, Patient Engagement, Social Media, Clinical Trials, Apps, Patient Experience, TikTok

Promote Your Study Like a Pro

Posted by Beth Davis Heppenstall on Mon, Apr 1, 2019

iStock-484917802In a world where communications, content, and news constantly need to be bigger, better and brighter than what came before, getting your clinical trial noticed outside of the physician’s office can be a challenge. Strict rules and regulations for advertising campaigns can make it hard to make an impact among today’s sensationalized media backdrop. How do you stand out from the crowd? It’s easier than you think if you know what to look for, and how to capitalize on opportunities.

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Topics: Physician Referrals, Social Media, Content Marketing

Agree or Disagree: Regulatory Bodies Need Social Media Training

Posted by BBK Worldwide on Wed, Apr 25, 2018

If regulatory bodies are reviewing advertising and content for digital channels, like social media, should they receive education to understand how these channels work?

Check out the latest clip from our first Pharma15 Live! debate. Do you agree? Disagree? Leave a comment below.

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Topics: Social Media, Clinical Research, Pharma15 Live!

Facebook’s New Clinical Trial Strategy - Money Grab or Benefit for the Clinical Research Community?

Posted by Sarah Mandracchia on Sat, Sep 30, 2017

Facebook recently held a special, invite-only breakfast for drug marketers about recruitment for clinical trials, educating them on targeting consumers and announcing their latest initiative, “clinical trial strategy”. 

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Topics: Social Media, Clinical Trials

Social Media Listening to Support Patient Recruitment

Posted by Aaron Fleishman on Tue, Jul 28, 2015

Pew Research Center indicates that 87 percent of Americans are using the Internet regularly.  With social and digital media becoming ever-more prevalent, it makes sense that within the clinical trial industry, researchers are now looking to it as a way to control some of the escalating R&D costs and make the process more patient-centric.

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Topics: Patient Recruitment, Social Media

The Pros & Cons of Social Media for Clinical Trials

Posted by Sarah Mandracchia on Thu, Jul 9, 2015

We all know that social media has the power to reach the masses in record speed. According to Quorum Review IRB, which recently led a webinar on embracing social media for clinical trials, there are more than one billion users on Facebook and 500 million users on Twitter. Within clinical research, social media can be an easy way to connect with the patient population. It offers the chance to get personal with like-minded people who are open and willing to share their journey regarding a specific diagnosis or indication.

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Topics: Social Media, Clinical Trials

MassBio Forum Insights: Clinical Trials in the Age of Social Media

Posted by Aaron Fleishman on Tue, Jun 23, 2015

We know that social media usage is up year-over-year across all ages, but how is it being put to use for clinical research? On June 11th I had the pleasure of participating in a social media forum hosted by MassBio with PatientsLikeMe, Biogen and Boston Children’s Hospital. It was an eye opening discussion that looked at the use of social media within clinical trials from the varying perspectives of advocacy groups, IRBs and pharmaceutical companies, each with different goals in mind and facing their own set of unique challenges.

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Topics: Patient Recruitment, Social Media

Managing Social Media Chatter in Clinical Research: Shire Weighs In

Posted by BBK Worldwide on Mon, Aug 4, 2014

Utilizing social media in clinical research is a hot topic in the clinical R&D industry and many pharmaceutical companies are rightfully beginning to take note. According to a survey by the Pew Research Center, 85% of U.S. adults use the internet and 72% of those users say they have looked online for health information within the past year; however, The Tufts Center for the Study of Drug Development reports that only approximately 10% of trials reportedly use social media to recruit patients. Furthermore, BBK Worldwide research shows that pharmaceutical sponsors who use social media in their clinical trials are gaining a strong competitive advantage in terms of patient recruitment and retention.

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Topics: Patient Advocacy, Social Media

Aaron Fleishman, Head of Social Strategy, Named to PharmaVOICE 100

Posted by BBK Worldwide on Fri, Aug 1, 2014


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Topics: Patient Advocacy, Awards, Social Media

Three Challenges to Implementing Social Media Into Your Patient Recruitment Campaign

Posted by Aaron Fleishman on Fri, Jul 11, 2014

Considering a social media campaign for your clinical trial? While there are proven advantages to using social media as a patient recruitment tactic, additional considerations must be explored when deciding if social media fits your campaign’s needs. First, scope out your audience by evaluating the opportunity with a social media listening program. For example, how active and engaged is this study community on social media? Or, how many Facebook groups, outlets, etc. are out there for these patients to find each other? Next, evaluate the outlet – What are all my options when building a social media page? Or, what outlets can I use if I just want to advertise?

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Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology