BBK Worldwide® Blog

How Precision Medicine is Influencing Clinical Trials

Posted by BBK Worldwide on Tue, Jun 4, 2019

As originally conceived, personalized medicine referred to the tailoring of medical treatment to the individual characteristics of each patient. The right drug for the right patient at the right time has since evolved to an approach that takes into account individual differences in people’s genes, environments, and lifestyles. 

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Topics: Patient Experience, Pharma15 Live!, Vlog, Precision Medicine, Precision Support