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Pharma15 Live! Special: The Caregiver's Caregiver

By Danielle Frate on Tue, Dec 4, 2018 | 2 min read

So much of the focus of clinical trial participation is on the patient and reducing site staff burden. But sometimes we forget about the role of the caregiver. After all, it is usually the caregiver driving the patient to their appointments, managing medication schedules, taking notes at doctor’s appointments, and much more. It makes you wonder: who is the caregiver’s caregiver? Enter Zaggo, a non-profit organization that provides the tools caregivers need to take care of their loved one as effectively and efficiently as possible.

Zaggo was born out of the experience of its founder and president, Roberta Carson, after she was thrust into the role of caregiver for her son Zachary during his 27-month battle with pediatric brain cancer.

Topics: Pharma15, Patient Experience, Most Viewed

Uber, Lyft, and Emergency Care: CEO of BBK Worldwide, Joan F. Bachenheimer Responds to The New York Times

By Joan F. Bachenheimer on Thu, Oct 18, 2018 | 4 min read

You might have seen an article in the October 1 issue of The New York Times, titled “Uber, Lyft and the Urgency of Saving Money on Ambulances,” by Austin Frakt. The article pushed for alternative modes of transportation in medical situations – such as Uber and Lyft – as cost-saving measures.

CEO and Founding Principal of BBK Worldwide, Joan F. Bachenheimer, wrote a strong response to the article, which has been submitted to the Times as a Letter to the Editor. We would love to hear your thoughts on possible use of ride-sharing apps like Uber or Lyft for emergency services.

 

Topics: Patient Experience, Patient Engagement, Patient Retention, Patient Travel

DPharm 2018: Who Owns Patient Data, and Who’s Just Visiting?

By BBK Worldwide on Wed, Oct 10, 2018 | 1 min read

What does patient data ownership actually mean? According to Craig Lipset, head of clinical innovation at Pfizer and DPharm 2018 co-chair, that is still an open question. Pharma15 Live! chatted with him about it at the DPharm 2018 conference.

Topics: Pharma15, Patient Experience, clinical research, clinical trials, patient data, Disruptive Innovation, Conferences, Most Viewed

Maximizing Digital Patient Engagement: A Four Step Process

By BBK Worldwide on Thu, Aug 2, 2018 | 1 min read

The idea of “digital patient engagement” continues to be one of the hottest topics in the healthcare industry, and according to BBK Worldwide director of innovation Erica Mercado, everyone defines this term in different ways. For instance, apps, wearables, and digital outreach and messaging are all tactics that can be effectively deployed to keep patients engaged. But for Erica, truly effective digital patient engagement amounts to more than the sum of its parts.

Topics: Pharma15, Patient Experience, digital health, Patient Engagement, Vlog

Real World Data Meets Real World Evidence at BBK's DIA 2018 Poster Session

By BBK Worldwide on Tue, Jun 26, 2018 | 2 min read

With the first day on the DIA 2018 exhibition floor behind us, we are really looking forward to the next couple days of learning and collaborating with our industry colleagues. Today, we will be presenting compelling real world data and evidence from multiple clinical trials that focuses on easing the burden of patient participation. 

Topics: Patient Experience, DIA 2018, Patient Recruitment

The Patient Experience Company

By BBK Worldwide on Mon, Jun 25, 2018 | 3 min read

Over the past 35 years, BBK Worldwide has driven the development of patient recruitment and engagement through our products, services, experience, and thought leadership. With this in mind, we are pleased to announce our new marketplace position as The Patient Experience Company.

Topics: Patient Experience, DIA 2018

At DIA 2018, We’re All About Experience – the Patient’s & Yours

By Aaron Fleishman on Wed, Jun 20, 2018 | 2 min read

 

 

For those of us in the clinical R&D industry, this is among the most exciting (and busiest) times of the year. I’m talking, of course, about the Drug Information Association (DIA) Annual Meeting, June 24-28 in Boston.

With industry stakeholders gathering in our own backyard to exchange ideas in the pursuit of developing new therapies and accelerating efforts to enhance health and well-being, we could not be more thrilled. Ask anyone who has attended the DIA in the past, and they will tell you that it’s an occasion where a lot of exciting work gets done in a very short period of time.

Every year that we attend the DIA, we do our best to honor the spirit of the occasion and to acknowledge the importance of our industry colleagues working together in such a dynamic setting. This year, it is our goal to provide an experience that demonstrates our commitment to the patients who make clinical research possible.

Topics: DIA 2018, Patient Experience

A Caregiver's Perspective on Rare Disease Clinical Trials

By Juli Greenwood on Thu, Apr 27, 2017 | 4 min read

Supporting rare disease research is a big part of our work here at BBK and rare disease recruitment is an expertise that our sponsors and CRO customers have come to expect from us.

While progress has been made to improve the lives of patients with rare disorders, there is much that still needs to be done to reach patients, further research, find new treatments and improve outcomes. Our most recent eBook, “Rare Disease Research. What’s Next?” is a collection of insights from a variety of rare disease stakeholders, including Roberta Carson, Founder and President of Zaggo, Inc. – a national nonprofit devoted to helping patients and families be more engaged members of their medical teams.

Topics: Patient Advocacy, Patient Engagement, Patient Experience

 
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