Customized Apple® iPad AirTM Enhances Doctor-Patient Interactions in Clinical Trials
Given hectic schedules and competing priorities, including clinical care-, administrative- , and research-related activities, recruitment for a single study is often sidetracked, even given the best of site staff intentions. Add to that one or two recruitment challenges, such as a lengthy enrollment period for a population with a low incidence, a projected high screen-failure rate, and / or an incredibly crowded treatment landscape, and you can readily intuit that you will need a way to make sure that recruitment for your study stays front and center.
Well, it’s finally here! T-minus one day until the 49th Annual Meeting of the Drug Information Association (DIA)! We are excited to see our old industry friends and even more excited to be hosting them in our hometown –and maybe even sharing a Stanley Cup championship! While BBK is at this year’s Annual Meeting, we’ll be up to our usual shenanigans – Tweeting up a storm, having fun at the booth, and getting serious at some sessions. Here’s a quick rundown of where you can find us and what we're up to at this year’s Annual Meeting...
The 49th Annual Meeting of the Drug Information Association is right around the corner, and per usual, BBK likes to check in with the conference organizers to see what’s in store for the attendees this year. At last year’s conference, I had the pleasure of meeting Courtney Ingram, Manager DIA North America Marketing. A few days ago, Courtney and I had the chance to reconnect about this year’s conference. So, without further ado, here’s my conversation with Courtney Ingram...
BBK Worldwide, a global leader in patient recruitment, has launched Health Info Gizmo (the Gizmo), a mobile vehicle used to inform, educate, and engage patient audiences about clinical trials, and in the process, foster long-term relationships between advocacy groups and the pharmaceutical industry. By leveraging the power of collaboration, the Gizmo provides clinical trial sponsors with opportunities to engage and partner with patient advocacy organizations to advance clinical research. “Advocacy groups are hesitant to assist in the promotion of clinical trials for fear that their involvement may smatter of endorsement of one company or therapeutic direction over another,” said Aaron B. Fleishman, leader of BBK’s social innovation group. “The interesting dilemma is that, more than ever, advocacy groups want to help their constituencies by encouraging awareness of clinical trials.”
During my second blog in this series, rounds 5 – 9, (for rounds 1 – 4, click here) I discussed how in boxing, it takes a range of tactics to knock out an opponent and that the same is true of advertising. It’s that blend of tactics that makes a patient engagement campaign work, along with powerful analytics. My last blog provided five tactics to consider as part of mobile optimization for your global patient recruitment campaign.
In boxing, it takes a combination of punches to knock out your opponent. The same is true in advertising. It’s that blend of tactics that makes media convert – in our case into appropriate patient recruitment referrals for your research study.
Agency Engages Untapped Audiences and Provides Clinical Trial Sponsors With Increased Return on Investment
Should you go mobile with your patient recruitment campaign? Why not! Your patients already have. In today’s competitive patient recruitment arena, going mobile is no longer a question but a strategic imperative. But, having an optimized version of your desktop website is not enough. You need a multi-channel strategy to maximize the ROI that lives within the mobile world. You want numbers? Well, if statistics are just numbers looking for a fight, then I say, “Ding! Ding!”