BBK Worldwide Blog

Podcast: The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity

Posted by Elizabeth Gargill on Tue, Jun 14, 2022


Hear From Our Experts on Improving Clinical Trial Enrollment Diversity

In our latest podcast, BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors can leverage to make their studies more diverse and inclusive.  

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Topics: Media, Research, Diversity, Inclusion, Gaby Grekin, Strategy, Justin Jones, The Conference Forum, Equity, Podcast

BBK Worldwide Hires Nicole DeMarco as Media and Research Strategist

Posted by Elizabeth Gargill on Tue, Nov 5, 2019

 

 

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

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Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

Advocating for Innovative Clinical Trial Recruitment Tactics

Posted by Sarah Mandracchia on Fri, Apr 28, 2017

Digital, mobile, programmatic. These terms have become buzzwords in our industry when discussing new and emerging trends in patient recruitment support. However, for me, the most interesting part of these concepts is not the way in which programming display ad buys work, or the mobile trends we are seeing with users in different age groups. When you consider that that these advertising vehicles have been in use for almost a decade, what’s most interesting to me is that the healthcare industry is just starting to adopt these as viable tactics for patient recruitment. 

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Topics: Advertising, Clinical Trials, Media

BBK’s Head of Media Sarah Mandracchia Named to the PharmaVOICE 100

Posted by Matthew Stumm on Wed, Aug 5, 2015

We are pleased to announce that BBK’s Head of Global Media Strategy Sarah Mandracchia has been named to this year’s PharmaVOICE 100 – the magazine’s annual list of individuals recognized for their positive contributions to the life sciences industry.

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Topics: Advertising, Media