BBK Worldwide® Blog

Focus 5: Amplifying the Study Voice - Capturing the Sentiment of the Study Community

Posted by BBK Worldwide on Wed, Apr 3, 2019

When examining the clinical trial experience, there’s nothing more meaningful than hearing directly from those closest to the study – patients, caregivers, physicians, and study sponsors. This year BBK launched its Study Voices initiative. Study Voices is designed to capture the sentiment of the study community at a time when the clinical research industry is growing and evolving. From innovative technology, to protocol design, and everything in between, Study Voices captures the perspectives of those closest to the clinical trial experience, offering insight that can be leveraged for action.

“Focus 5: Amplifying the Study Voice” highlights five members of the study community as they share their perspectives on the clinical trial experience.

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Topics: Patient Engagement, Rare Disease, Pediatric Studies, Informed Consent, Patient Experience, Study Voices

eConsent: A Patient-Centric Perspective

Posted by BBK on Thu, Nov 30, 2017

When patients find themselves interacting with information about their health and well-being, it is the responsibility of healthcare professionals to ensure that these interactions are as meaningful and productive as they can be. In this regard, the informed consent process is among the most important facets of clinical research currently undergoing a digital transformation, and pharmaceutical companies must continue to adopt eConsent across the board.

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Topics: Clinical Research, Clinical Trials, Informed Consent, Digital Health, Digital Platforms

Patient-centric Informed Consent: Weighing in on Product and Process

Posted by Bonnie A. Brescia on Tue, Sep 20, 2016

About this time each year I blog about how much I hate cancer. This year, it’s a bit tougher as my father was diagnosed with advanced head and neck cancer in June. Once again I am reminded about the difference it makes to be knowledgeable about clinical trials when making treatment decisions. We ask more questions. We explore more options. We filter what we hear through experience. And, we know when the informed consent process isn’t being done well – or even in compliance with regulations.

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Topics: Patient Centricity, Clinical Research, Clinical Trials, Informed Consent