You have completed the rigorous process of country and site selection for your clinical study, and your recruitment strategy and materials are developed. Now, it’s time to focus your efforts on cultural adaptation.
You have completed the rigorous process of country and site selection for your clinical study, and your recruitment strategy and materials are developed. Now, it’s time to focus your efforts on cultural adaptation.
Topics: Cultural Adaptation, Branding and Advertising, Global Patient Recruitment, Multinational Studies
What happens in Vegas, stays in Vegas… Right? Well, not technically. Not in our case, anyway.
Topics: Patient Recruitment, Cultural Adaptation, Conferences
This is the final part of a three-part series with Té Revesz, principal, GlobalReach-SBI. Last month, Té Revesz, principal, GlobalReach-SBI, and host of GlobalReach: Winning in World Markets, invited BBK’s own Matt Kibby, principal, technology and innovation, on her radio show. We had an opportunity to ask Té a few questions of our own. In this blog post, she talks about her interests in the clinical R&D industry and lets us in on some of her top best practices for conducting international market research. Here’s what she had to say…
Topics: Disruptive Innovation, Cultural Adaptation, Technology
This is part two of a three-part series with Té Revesz, principal, GlobalReach-SBI. Last month, Té Revesz, principal, GlobalReach-SBI, and host of GlobalReach: Winning in World Markets, invited BBK’s own Matt Kibby, principal, technology and innovation, on her radio show. We had an opportunity to ask Té a few questions of our own. In this blog post, she talks about how her market research is shaping the clinical R&D industry. To see part one of this series, click here. Here’s what she had to say…
Topics: Disruptive Innovation, Cultural Adaptation, Technology
Last month, Té Revesz, principal, GlobalReach-SBI, and host of GlobalReach: Winning in World Markets, invited BBK’s own Matt Kibby, principal, technology and innovation, on her radio show. The two discussed managing global clinical trials, challenges facing innovation, and why Big Data isn’t better in the world of patient recruitment. We had an opportunity to ask Té a few questions of our own. Here’s what she had to say…
Topics: Disruptive Innovation, Cultural Adaptation, Technology
In his last blog, our Patient Recruitment Global Alliance partner, Kevin Lin from Jsure, talked about the benefits of using Weibo, a Chinese social media network, for clinical trial patient recruitment. In this blog, he will explain how to prepare a Weibo strategy for patient recruitment in more detail.
Topics: Patient Recruitment, Cultural Adaptation, Social Media
In this series, we asked our Patient Recruitment Global Alliance partner, Kevin Lin from Jsure, to tell our readers more about patient recruitment in China. In part one, he explains how to use Weibo, one of the largest social networks, for clinical trial patient recruitment.
Topics: Patient Recruitment, Cultural Adaptation, Social Media
This is the second installment of our series showcasing our European Alliance partner, QuoMedic. To read the first interview responses, click here.
Topics: Patient Recruitment, Cultural Adaptation
When conducting multinational patient recruitment campaigns, clinical trial sponsors need “on-the-ground” experts with first-hand knowledge of cultural acceptances in each of the study’s locations. Founded by BBK, the Patient Recruitment Global Alliance is comprised of vetted, trained, and experienced clinical trial communications and technology companies. The Alliance works across continents and time zones to meet the demands of today’s complex multinational enrollment challenges.
Topics: Patient Recruitment, Cultural Adaptation