Blog

In a world where communications, content, and news constantly need to be bigger, better and brighter than what came before, getting your clinical trial noticed outside of the physician’s office can be a challenge. Strict rules and regulations for advertising campaigns can make it hard to make an impact among today’s sensationalized media backdrop. How do you stand out from the crowd? It’s easier than you think if you know what to look for, and how to capitalize on opportunities.

The average person spends nearly 4.4 hours of leisure time in front of screens each day. People are online, on their phones or using their tablets in increasing amounts. Given this statistic, it seems natural for there to be a shift from native advertising to content marketing. It’s best to reach consumers where they already are and to push relevant content to them directly to pique interest.