BBK Worldwide® Blog

BBK Worldwide Hires Nicole DeMarco as Media and Research Strategist

Posted by Elizabeth Gargill on Tue, Nov 5, 2019

 

 

The BBK team is very pleased to welcome Nicole DeMarco as Media and Research Strategist. Nicole is an experienced healthcare marketing professional, having supported numerous clients in the life sciences industry. In her new position with BBK, she will drive media strategy and placement for the firm’s multichannel advertising campaigns.

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Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Media, Research, Employees

MythBusters Season 1 - What Did We Learn?

Posted by Aaron Fleishman, Director, Market Development on Mon, Nov 4, 2019

 

Is it true doctors are unwilling to refer their patients to clinical trials for fear of losing the patient? Will an app inherently solve your patient and site engagement problems? And speaking of engagement, there’s no way to actually define it and measure its impact, right? Over the course of 2019, BBK Worldwide launched a new initiative called Study Voices. Based off of the popular TV show on the Discovery Channel, MythBusters Study Voices was designed to debunk common myths in the clinical research industry. So, I’d like to introduce you to the BBK MythBusters team – Jessica Kim, Elizabeth Gargill, Matt Kibby, and me, Aaron Fleishman!

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Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, MythBusters

Reducing Administrative Burden for Site Staff Allows for More Time to Focus on Patients

Posted by Jacob Silberstein, Account Executive on Wed, Oct 16, 2019

 

As a former clinical research coordinator and clinic manager, I know first-hand that primary study coordinators are often the busiest members of the interdisciplinary study site teams. Managing investigator schedules, pre-screening potential participants, scheduling and confirming screening appointments, managing study drugs, and maintaining adequate staffing are just some of the myriad responsibilities a coordinator can be tasked with. And that’s not even getting to the importance of devoting your full attention to each patient in your clinic!

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Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Patient Reimbursement, Patient Travel Programs

BBK Worldwide Makes Its Mark

Posted by Mike Schaeffer, Creative Director - Art on Tue, Oct 8, 2019

BBK Worldwide’s new logo was recently selected from among 35,000 entries to be showcased in LogoLounge Book 11 – the bestselling book series that features the leading edge of identity design by highly accomplished and noteworthy designers. The international competition was judged by a preeminent panel of experts who represent the best of the best in the design community. With this recognition, let’s take a closer look at the award-winning logo and the creative vision behind it.


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Topics: BBK Worldwide, Patient Engagement, Clinical Trials, Patient Experience, Creative, Logo, Design, Brand Identity

Moving Beyond the Myth That Doctors Won't Refer

Posted by Elizabeth Gargill on Thu, Aug 8, 2019
“Doctors won’t refer!” It’s a phrase spoken far too often – and often delivered with an air of unwavering certainty. However, growing evidence suggests otherwise – including most recently the findings from BBK Worldwide’s Study Voices survey.
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Topics: BBK Worldwide, Physician Engagement, Site Support, Site Selection, Site Engagement, Clinical Trials, Study Voices

Guest Spotlight: Annie Finstein A Message to the Medical Community

Posted by Beth Davis Heppenstall on Tue, Feb 5, 2019

Rounding out our Study Voices panel for BBK's keynote “Do Engagement Tools Live Up to Their Hype?” is panelist, Annie Finstein. She is looking forward to sharing her experience as a patient and participant in a clinical research study on February 19 at the SCOPE conference. 

Annie was diagnosed with Crohn's disease in 2000 at nine years old. After trying all available medications approved for pediatric patients at that time, she participated in a pediatric study at Massachusetts General Hospital in Boston. Now in her late 20s, she enjoys spending time at the beach, hiking, cooking and gardening at her home in Boston. Annie is committed to making a difference and connects with other patients impacted by Crohn’s disease by running half marathons with Team Challenge, the Crohn's & Colitis Foundation’s endurance training and fundraising program.Annie_Finstein

What was most rewarding to you as a participant in a clinical research study?

It was most rewarding to know that I was helping advance the treatment of Crohn’s disease for pediatric patients, and that my participation might not only help me but also other kids suffering from inflammatory bowel disease (IBD).

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Topics: Patient Retention, Patient Recruitment, Patient Engagement, Patient Centricity, Patient Advocacy, Conferences, Clinical Trials, Patient, Patient Experience

The Legos of Software Coding

Posted by BBK Worldwide on Thu, Nov 15, 2018

Pharma15 Live! jumped at the chance to hear SnapIoT’s Ed Triebell discuss his company’s ground-breaking product, a software platform which allows users to seamlessly connect any smart device to any mobile device—and to any cloud.  

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Topics: Disruptive Innovation, Conferences, Clinical Research, Clinical Trials, Pharma15 Live!, Digital, Provisional Device, Devices, BYOD

This Post Has A Puppy In It!

Posted by BBK Worldwide on Tue, Nov 13, 2018

Pharma15 Live! simply could not resist speaking with Jae Chung, founder of the “Turbo Tax for clinical trials start-up,” goBalto - and his furry friend, the Siberian Husky puppy aptly named Balto. Chung discussed his company’s mission to automate the laborious manual processes related to clinical trial start-up. 

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Topics: Disruptive Innovation, Conferences, Clinical Research, Clinical Trials, Pharma15 Live!, Digital, Puppies

Apptomics: Entering the World of Digital Therapeutics

Posted by BBK Worldwide on Thu, Nov 8, 2018

Georgia Mitsi spoke with BBK Worldwide®’s Aaron Fleishman about her company’s newest app E.V.A — an engagement platform for patients who suffer from chronic neurological conditions. Says Mitsi: “It’s about evaluate, validate and act.”

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Topics: Disruptive Innovation, Clinical Research, Clinical Trials, Pharma15 Live!, Most Viewed, Digital, Provisional Device, Devices, BYOD

The Digital Explosion

Posted by BBK Worldwide on Tue, Nov 6, 2018

During this year’s DPharm 2018, Pharma15 Live! met up with Hassan Kadhim, senior associate director and head of IT clinical trial planning and management at Boehringer Ingelheim, before his presentation on the company’s novel remote clinical trial in the respiratory space. Kadhim reflected about the huge changes that he’s seen in the industry just in the past year. 

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Topics: Disruptive Innovation, Conferences, Clinical Research, Clinical Trials, Pharma15 Live!, Digital