BBK Worldwide® Blog

Tips from March Madness: Promoting Clinical Trial Product Awareness

Posted by Michael Johnson on Thu, Mar 23, 2017

It’s the greatest time of the year, well at least in my opinion. It’s March Madness. For those of you who don’t know, every year in March the NCAA basketball tournament captures the eye of the sporting world, consisting of brackets, upsets, buzzer beaters, and heartbreak.

Where am I going with this? As I sit in my office, I think about some of the biggest issues that face the clinical trial industry regarding the adoption and implementation of new products.

Read More

Topics: Clinical Research, Clinical Trials

New eBook: Rare Disease Research. What’s Next?

Posted by BBK on Thu, Feb 23, 2017

Nearly a year ago, we released our first guide on rare disease clinical research. In it, we were looking to address some important questions facing the people who are committed to improving the lives of patients with rare disorders. While much progress has been made, it is critical that those of us in the health care and life sciences industry remain keenly aware of all that’s being done to further research and improve outcomes. In our latest eBook, “Focus 5: Rare Disease Research. What’s Next?” we reached out to industry experts for their insights on this evolving clinical research landscape.

Read More

Topics: Patient Recruitment, Patient Engagement, Rare Disease, Clinical Research

What We’re Reading: Patient Influence in Medical Research

Posted by BBK on Wed, Nov 30, 2016

Patient centricity has become an essential element of modern healthcare – in part thanks to the tenacity of patients and caregivers. They have advocated for a place at the table with sponsors and researchers in the drug development process, informing clinical and therapeutic research with much-needed patient voice and perspective.

Read More

Topics: Patient Centricity, Clinical Research, Life Sciences

Roche/BBK Worldwide Webinar on the Power of mHealth Replay Now Available

Posted by BBK on Fri, Nov 4, 2016

During last week’s webinar with BBK President Matt Kibby and Roche’s Operational Intelligence Leader, Lewis Millen, on “Harnessing the Power of mHealth for New, Better Data and Improved Patient Engagement,” we had the opportunity to cover a variety of topics and challenges related to mHealth adoption and deployment. And we were pleased to have so many representatives from all areas of clinical R&D, including patients, join us. Lewis was able to provide such valuable insights and if you joined us, you know that first hand.

Read More

Topics: Patient Engagement, Webinars, mHealth, Clinical Research, Clinical Trials, Big Data

Patient-centric Informed Consent: Weighing in on Product and Process

Posted by Bonnie A. Brescia on Tue, Sep 20, 2016

About this time each year I blog about how much I hate cancer. This year, it’s a bit tougher as my father was diagnosed with advanced head and neck cancer in June. Once again I am reminded about the difference it makes to be knowledgeable about clinical trials when making treatment decisions. We ask more questions. We explore more options. We filter what we hear through experience. And, we know when the informed consent process isn’t being done well – or even in compliance with regulations.

Read More

Topics: Patient Centricity, Clinical Research, Clinical Trials, Informed Consent

What We’re Reading: HONY Raises Awareness (and Funds) to Fight Pediatric Cancer

Posted by Juli Greenwood on Thu, May 19, 2016

If you follow Humans of New York (HONY) on Facebook – and with more than 17 million followers, I expect you do – then you’ve been inspired by and often heartsick over this week’s stories told from the Pediatrics Department of Memorial Sloan Kettering Cancer Center.

Read More

Topics: Pediatric Studies, Clinical Research, Patient

Expanding Digital Reach with In-App Advertising

Posted by Sarah Mandracchia on Mon, May 18, 2015

It feels like we’re always on our mobile devices. But what exactly are we doing when we’re on them? Sure, we make phone calls, check email, and browse the web. But in terms of average mobile usage, we spend nearly 80 percent of our time in apps. With many of those apps being supported through paid advertisements, in-app advertising is creating exciting new opportunities for clinical trial marketers  to identify, segment, and target potential participants inside the mobile universe.

Read More

Topics: Advertising, Clinical Research