BBK Worldwide® Blog

You Say “təˈmādō". I Say “təˈmātō”: Going Beyond Translation.

Posted by Beth Davis Heppenstall on Fri, Mar 15, 2019

You have completed the rigorous process of country and site selection for your clinical study, and your recruitment strategy and materials are developed. Now, it’s time to focus your efforts on cultural adaptation.

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Topics: Cultural Adaptation, Branding and Advertising, Global Patient Recruitment, Multinational Studies

DPAC Selects BBK Worldwide for New Brand Identity

Posted by BBK Worldwide on Wed, May 27, 2015

BBK Worldwide was recently chosen by the Diabetes Patient Advocacy Coalition (DPAC) to create a new corporate identity and brand to reflect the new organizations commitment to focus lawmakers’ attention on diabetes patients and their needs.

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Topics: Branding and Advertising

Adaptive Marketing Gets to the Heart of Patient Recruitment

Posted by Justin Jones on Thu, Mar 26, 2015

At BBK we’re often talking about adaptive recruitment and the importance of modifying traditional approaches to increase patient enrollment and retention. Developing an overarching branding strategy for a clinical trial is one of the first steps in a patient recruitment campaign and it’s not a one size fits all approach. BBK has worked on thousands of campaigns over the years, many of which target patients in various countries. There is a lot of diversity to consider when developing the right clinical study branding strategy. Multiple languages, differing philosophies on sensitive topics that may be taboo to discuss publicly in some countries, and varying regulatory environments mean branding must take a strategic and thoughtful approach.

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Topics: Patient Recruitment, Branding and Advertising

2015 Clinical Trial Marketing Trends: #BacktoBasics

Posted by Matthew Stumm on Tue, Mar 3, 2015

Since BBK Worldwide began in 1983, we’ve conducted thousands of clinical trial marketing and advertising campaigns on behalf of our clients in the pharmaceutical, biotechnology and medical device industries. Three decades of experience in any industry will see trends come and go, and offer much perspective into what works and what doesn’t. While the tactics may shift, there is one constant – a solid message.

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Topics: Patient Engagement, Branding and Advertising

Wearables that Work: Why User Interface Plays a Role in mHealth

Posted by Matthew Stumm on Thu, Feb 12, 2015

As the mHealth trend continues upward, a new surge of wearables are making waves in healthcare. Perhaps most significantly is the opportunity to use wearables to help the growing baby boomers population manage their health. Consider that there are roughly 76.4 million boomers today, many of whom are closer to 70 years old than 55. While wearables will impact all types of care, the affect these innovative devices will have on older populations, and the medical professionals treating them, should not be underestimated.

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Topics: mHealth, Branding and Advertising

Breaking Through the Noise: Insights into Cutting-Edge Advertising in Clinical Research

Posted by Matthew Stumm on Wed, Nov 5, 2014

"I Wish I Had Breast Cancer"
Meet Kerry Harvey. 24 years old. And diagnosed with pancreatic cancer – a cancer with which she only has a 3% chance of living another 12 months. Kerry wants you to know that she suffers from “cancer envy” (Pancreatic Cancer Action). She never imagined she’d feel envious of someone suffering from breast cancer, a condition with an 85% survival rate, but Kerry faces the grim prognosis of metastatic pancreatic cancer, a condition with an average life expectancy of up to six months and one that only receives 1% of research funding.  

Yes, the strap line is hard hitting and may even offend someone but it does compel you to read on – which is what we need people to do if we are to change the fortunes of pancreatic cancer (Ali Stunt of Pancreatic Cancer Action).” 

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Topics: Patient Advocacy, Branding and Advertising, Conferences

BBK Wins Graphic Design Award for Mobile Patient Recruitment Campaign

Posted by Matthew Stumm on Wed, Oct 30, 2013

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Topics: Awards, Branding and Advertising

Matthew Stumm Named One of the Most Inspiring Individuals in the Life-Sciences Industry by PharmaVOICE

Posted by BBK Worldwide on Wed, Aug 21, 2013

Matthew Stumm, principal, BBK Worldwide (BBK), has been named by PharmaVOICE magazine as one of the 100 most inspiring individuals throughout the life-sciences industry. Recognized as a leading “change agent,” Stumm is credited with revolutionizing traditional patient recruitment tactics. Stumm has been instrumental in forging BBK’s milestones of innovation, including leveraging Google virtual tours for patient and site engagement. More recently, he led an industry-wide dialogue about mobile technologies and the role apps play in healthcare awareness.

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Topics: BBK Worldwide, Awards, Branding and Advertising

Set Your Study Apart: A Designer’s 5 Tips for Study Identities

Posted by Michael Schaeffer on Mon, Jun 3, 2013

As consumers, it has become a daily routine for us to be exposed to an overwhelming amount of advertising and marketing. Based on what we see, we usually have a rather quick response to how we feel about that certain product, service, or opportunity. This is no different when it comes to the clinical research study arena. More specifically, a key factor to your study’s success may be one of the very first components: The study identity.

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Topics: Cultural Adaptation, Branding and Advertising

The TCN Backstory – Part Three: Don’t Panic! You’ve Got Document Manager

Posted by Matt Kibby on Fri, May 17, 2013

This blog is from Matt Kibby, our BBK Principal who oversees the TCN team. In this blog, Matt talks about document management.

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Topics: TrialCentralNet, Branding and Advertising, Technology