Over the past 35 years, BBK Worldwide has driven the development of patient recruitment and engagement through our products, services, experience, and thought leadership. With this in mind, we are pleased to announce our new marketplace position as The Patient Experience Company. Our promotion of this commitment is reflected in the redesigned company brand, including logo mark and website. The newly redesigned website details the combination of services and technology-driven solutions devoted to educating consumers, engaging participants, unburdening sites, and supporting sponsors – the combination of which are essential for a company dedicated to enhancing the patient experience.
Our Founding Principal and CEO, Joan F Bachenhemier, expands on BBK’s commitment to the patient experience “Backed by efficacy data and market research, we’ve encapsulated everything we’ve learned to become The Patient Experience Company. A critical component of an experience is ‘choice.’ Our technological platform, combined with our creative communications expertise makes it possible for us to respond to preferences – whether it be site staff, patients, caregiver, CRAs, sponsors, etc. – and more specifically to meet the needs of individuals within those subsets.”
As we strive to improve health care, understanding how a patient’s experience with clinical research relates to other ideas that have shaped the clinical R&D industry in recent years—such as patient centricity, patient satisfaction and engagement—is vital for continued success. “Our research shows that the most compliant participant can still feel as if the study does not provide a personal connection, resulting in a possible sense of disenfranchisement,” comments Principal and President Matt Kibby. “There’s a big difference between engagement and experience.”
“The patient experience isn’t just about one instance or aspect of patient care. Every phone call, office visit, and in-person interaction contributes to overall participant satisfaction,” explains Bonnie A. Brescia, founding principal and global planning officer. “Our orientation pays homage to the fact that nothing trumps attention from care providers with regard to creating a positive study experience for a participant. Our products and services are designed to alleviate administrative burden, enabling doctors and nurses to spend more time with their patients.”
We are thrilled to be able to introduce our new market position, brand, and website to our industry colleagues during the DIA 2018 Annual Meeting. We encourage everyone to click through and interact with our new website—and for those of you at DIA 2018, we invite you visit us at booth 1607.