--- title: "Study Voices Survey: Patients Want Choice Offered through Hybrid Enrollment Solutions" description: New survey findings reveal the importance of offering patients choice when it comes to improving clinical trial diversity, access, and engagement. image: https://innovations.bbkworldwide.com/hubfs/ICT-StudyVoicesSurvey_Blog-Header.jpg --- [Skip to the main content.](https://innovations.bbkworldwide.com/resource-center/study-voices-survey-patients-want-choice-offered-through-hybrid-enrollment-solutions#main-content) [![BBK Worldwide](https://innovations.bbkworldwide.com/hs-fs/hubfs/SCOPE2024/BBK-LOGO-PUBLICIS-FULL_KO.png?width=1905&height=1060&name=BBK-LOGO-PUBLICIS-FULL_KO.png "BBK Worldwide")](https://bbkworldwide.com) [![BBK Worldwide](https://innovations.bbkworldwide.com/hs-fs/hubfs/SCOPE2024/BBK-LOGO-PUBLICIS-FULL_KO.png?width=1905&height=1060&name=BBK-LOGO-PUBLICIS-FULL_KO.png "BBK Worldwide")](https://bbkworldwide.com) - ABOUT - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) Toggle Menu Toggle Menu - ABOUT *Toggle Menu* - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT *Toggle Menu* - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT *Toggle Menu* - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) [*Facebook*](https://www.facebook.com/bbkworldwide) [*LinkedIn*](https://www.linkedin.com/company/bbk-worldwide) [*Youtube*](https://www.youtube.com/c/Bbkworldwide) [Back to Resource Center](https://www.bbkworldwide.com/resource-center) # Study Voices Survey: Patients Want Choice Offered through Hybrid Enrollment Solutions • March 8, 2022 ![](https://innovations.bbkworldwide.com/hubfs/ICT-StudyVoicesSurvey_Blog-Header.jpg) ### **New survey findings reveal the importance of offering patients choice when it comes to improving clinical trial diversity, access and engagement.** Patients want options, or choice, when it comes to clinical trial participation. New data from a recent Study Voices survey reveals the impact choice can have on participation. The findings empower clinical trial sponsors to shift from traditional clinical trial enrollment models to hybrid enrollment models. ![Choice-2-1](https://innovations.bbkworldwide.com/hs-fs/hubfs/Choice-2-1.jpg?width=400&height=357&name=Choice-2-1.jpg) The survey reflects attitudes and perspectives of 2,078 men and women, representing a cross section of the general population—including a wide range of ages, ethnicities and social backgrounds. It includes a percentage of individuals who have participated in a clinical trial.   Surprisingly, the findings do not show dramatic differences in attitudes and experiences based on demographic factors. Rather, they show differences based on personal preference and deliver a clear message to the industry that patients want and, in fact, need choice in their healthcare experience.   A hybrid approach offers sponsors an adaptive approach that can minimize barriers to participation and help improve enrollment of underrepresented populations. It offers patients increased access, convenience, flexibility and, most importantly, choice. By leveraging a hybrid approach with a mix of customized solutions that align with individual needs and preferences, clinical trial sponsors can reach and engage patients where they are in their daily lives ### [Click here](https://innovations.bbkworldwide.com/hubfs/Corporate%20Website%20Assets/White%20Papers%20and%20Articles/ICT-Byline/ICT-Byline_BBKWorldwide-2.pdf) to read the full article. ![Aaron-circle copy](https://innovations.bbkworldwide.com/hs-fs/hubfs/Aaron-circle%20copy.webp?width=150&height=150&name=Aaron-circle%20copy.webp) Aaron Fleishman Senior Director, Market Expansion ## Subscribe to stay connected #### Share this page: [mailto:?subject=Check%20out%20'Study%20Voices%20Survey:%20Patients%20Want%20Choice%20Offered%20through%20Hybrid%20Enrollment%20Solutions'%20&body=Check%20out%20https://innovations.bbkworldwide.com/resource-center/study-voices-survey-patients-want-choice-offered-through-hybrid-enrollment-solutions](mailto:?subject=Check%20out%20'Study%20Voices%20Survey:%20Patients%20Want%20Choice%20Offered%20through%20Hybrid%20Enrollment%20Solutions'%20&body=Check%20out%20https://innovations.bbkworldwide.com/resource-center/study-voices-survey-patients-want-choice-offered-through-hybrid-enrollment-solutions) BBK Worldwide, LLC 117 Kendrick St., Suite 600 Needham, MA 02494 United States [Terms & Conditions](https://www.bbkworldwide.com/terms-and-conditions)  [Privacy Policy](https://www.bbkworldwide.com/privacy-policy) © 2026 BBK Worldwide. 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BBK Worldwide is a Publicis Health company. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Elizabeth Gargill", "url" : "https://innovations.bbkworldwide.com/resource-center/author/elizabeth-gargill" }, "dateModified" : "2023-03-05T15:09:38.578Z", "datePublished" : "2022-03-08T19:39:00.000Z", "headline" : "Study Voices Survey: Patients Want Choice Offered through Hybrid Enrollment Solutions", "image" : [ "https://innovations.bbkworldwide.com/hubfs/ICT-StudyVoicesSurvey_Blog-Header.jpg" ], "mainEntityOfPage" : { "@id" : "https://innovations.bbkworldwide.com/resource-center/study-voices-survey-patients-want-choice-offered-through-hybrid-enrollment-solutions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://innovations.bbkworldwide.com/hubfs/BBK-LOGO-RGB_NO_TAG%20(1).png" }, "name" : "BBK Worldwide" } } ```