As part of our Pharma15 Live! web series, BBK Worldwide recently had the opportunity to sit down with three-time clinical trial participant Richard Brescia for a candid conversation about his experience — both positive and negative. As an industry, we can learn a tremendous amount by going directly to the heart of the matter and listening to the “patient voice.”
In our conversation with Mr. Brescia, we learn about the strength of the patient / physician relationship, strategies to overcome travel challenges, the value of having a caregiver network and much more! These insights can be leveraged by clinical trial sponsors to improve their efforts to recruit and retain patients.
Putting the patient first was one of BBK’s founding principles, and it remains at the core of everything we do today. This latest installment of Pharma15 Live! not only embodies this principle, but it reflects our ongoing commitment to enhancing the clinical trial patient experience for all members of the study community.