For the 15th year in a row, BBK will be participating in the Summit for Clinical Ops Executives (SCOPE) in Orlando, February 11–14, 2024.
VISIT US AT THE PUBLICIS HEALTH BOOTH #
MEET WITH US ONE-ON-ONE (Schedule Now)
Aaron Fleishman, Senior Director, Growth, BBK, Publicis Health
Bonnie A. Brescia, Chief Development Officer, BBK, Publicis Health
ATTEND OUR SESSION
Partnering With Social Influencers to Drive Enrollment: Case Study
Tuesday, February 13, 2024 | 5:35 p.m.–6:05 p.m. ET
Recruitment and Engagement Track
Lara Lane, Director, Clinical Operations, Ironwood Pharmaceuticals
Aaron Fleishman, Senior Director, Growth, BBK, Publicis Health
About the Session: Social influencers have become innovative community connectors who can be leveraged to expand patient recruitment, particularly for hard-to-engage populations. The session will present a case study showcasing how influencer marketing can been used to engage patient audiences successfully for clinical trial participation.
SCOPE features four days of in-depth discussions and networking in 29 different conferences, three plenary keynote sessions, the annual Participant Engagement Awards, the inaugural Site Innovation Award and interactive breakout discussions. The program focuses on advances and innovative solutions in all aspects of clinical trial innovation, planning, management, operations and investment. It takes place at the Rosen Shingle Creek Hotel in Orlando, Florida.