--- title: A Recruitment Veteran Looks at the Evolving Role of Patient-Centricity in Patient Recruitment description: Bonnie A. Brescia, founder and chief development officer at BBK Worldwide, shares her perspective on how patient-centricity in recruitment and retention has evolved, and how companies can shake up their activities. image: https://innovations.bbkworldwide.com/hubfs/Patients-as-Partners_Brescia-Article_Thumbnail-Image-1.jpg --- [Skip to the main content.](https://innovations.bbkworldwide.com/resource-center/recruitment-veteran-evolving-role-of-patient-centricity-in-recruitment#main-content) [![BBK Worldwide](https://innovations.bbkworldwide.com/hs-fs/hubfs/SCOPE2024/BBK-LOGO-PUBLICIS-FULL_KO.png?width=1905&height=1060&name=BBK-LOGO-PUBLICIS-FULL_KO.png "BBK Worldwide")](https://bbkworldwide.com) [![BBK Worldwide](https://innovations.bbkworldwide.com/hs-fs/hubfs/SCOPE2024/BBK-LOGO-PUBLICIS-FULL_KO.png?width=1905&height=1060&name=BBK-LOGO-PUBLICIS-FULL_KO.png "BBK Worldwide")](https://bbkworldwide.com) - ABOUT - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) Toggle Menu Toggle Menu - ABOUT *Toggle Menu* - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT *Toggle Menu* - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT *Toggle Menu* - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) [*Facebook*](https://www.facebook.com/bbkworldwide) [*LinkedIn*](https://www.linkedin.com/company/bbk-worldwide) [*Youtube*](https://www.youtube.com/c/Bbkworldwide) [Back to Resource Center](https://www.bbkworldwide.com/resource-center) # A Recruitment Veteran Looks at the Evolving Role of Patient-Centricity in Patient Recruitment • March 21, 2023 ![](https://innovations.bbkworldwide.com/hubfs/Patients-as-Partners_Brescia-Article_Thumbnail-Image-1.jpg) ### Bonnie A. Brescia, BBK founder and chief development officer, shares her perspective in the *Patients as Partners in Clinical Research* newsletter on how patient-centricity in recruitment and retention has evolved and how companies can adapt their activities. Bonnie discusses the importance of bringing patient and caregiver insights to the industry, mitigating challenges in access, identifying and supporting patient preferences, and much more in this in-depth interview. ### [Click here](https://innovations.bbkworldwide.com/hubfs/Corporate%20Website%20Assets/Patients_as_Partners_Q4-1.pdf) to view the article. ![Bonnie A. Brescia](https://innovations.bbkworldwide.com/hs-fs/hubfs/BonnieB_circle-8-1.png?width=150&height=150&name=BonnieB_circle-8-1.png) Bonnie A. Brescia Founder, Chief Development Officer Taken from *Patients as Partners®️ in Clinical Research*, Winter 2022, pages 10-11. 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BBK Worldwide is a Publicis Health company. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "BBK Worldwide", "url" : "https://innovations.bbkworldwide.com/resource-center/author/bbk-worldwide" }, "dateModified" : "2023-03-21T21:06:30.678Z", "datePublished" : "2023-03-21T14:15:00.000Z", "headline" : "A Recruitment Veteran Looks at the Evolving Role of Patient-Centricity in Patient Recruitment", "image" : [ "https://innovations.bbkworldwide.com/hubfs/Patients-as-Partners_Brescia-Article_Thumbnail-Image-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://innovations.bbkworldwide.com/resource-center/recruitment-veteran-evolving-role-of-patient-centricity-in-recruitment", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://innovations.bbkworldwide.com/hubfs/BBK-LOGO-RGB_NO_TAG%20(1).png" }, "name" : "BBK Worldwide" } } ```