A Recruitment Veteran Looks at the Evolving Role of Patient-Centricity in Patient Recruitment

Bonnie A. Brescia, BBK founder and chief development officer, shares her perspective in the Patients as Partners in Clinical Research newsletter on how patient-centricity in recruitment and retention has evolved and how companies can adapt their activities. Bonnie discusses the importance of bringing patient and caregiver insights to the industry, mitigating challenges in access, identifying and supporting patient preferences, and much more in this in-depth interview.

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Bonnie A. Brescia
Founder, Chief Development Officer

Taken from Patients as Partners^®️ in Clinical Research, Winter 2022, pages 10-11. (The Conference Forum)