---
title: The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity
description: BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors can leverage to make their studies more diverse and inclusive. 
---

[Resource Center](https://innovations.bbkworldwide.com/resource-center)

# [The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity](https://innovations.bbkworldwide.com/resource-center/podcast-the-key-role-of-strategy-and-media-in-improving-clinical-trial-enrollment-diversity)

 Written by [Elizabeth Gargill, Senior Director Public Relations](https://innovations.bbkworldwide.com/resource-center/author/elizabeth-gargill-senior-director-public-relations) | Jun 14, 2022 6:33:00 PM

### **Hear from Our Experts on Improving Clinical Trial Enrollment Diversity**

In our latest podcast, BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors can leverage to make their studies more diverse and inclusive.  

 

Moderated by PharmaTalkRadio's Valerie Bowling, the podcast covers:

- Strategic media approaches for creating a more diverse and inclusive clinical trial environment
- What to do before initiating a recruitment or engagement campaign
- Considerations for planning and executing an effective outreach campaign that engages and motivates diverse audiences

 

### **Listen Now!**

 

 

 

**Featuring:**

**Gaby Grekin**, Senior Director, Global Strategy, BBK Worldwide

**Justin Jones**, Senior Director, Media & Content, BBK Worldwide

 

Moderator:

**Valerie Bowling**, Executive Director, PharmaTalkRadio

 

[View full post](https://innovations.bbkworldwide.com/resource-center/podcast-the-key-role-of-strategy-and-media-in-improving-clinical-trial-enrollment-diversity)

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