--- title: "PM360: Taking the Necessary Steps to Enhance the Patient Experience" description: In the September issue of PM360, Rob Laurens joins other industry thought leaders discussing what it takes today for life sciences companies to practice a patient-first approach. image: https://innovations.bbkworldwide.com/hubfs/PM360-Rob_Blog-Header-1.jpg --- [Skip to the main content.](https://innovations.bbkworldwide.com/resource-center/pm360-taking-the-necessary-steps-to-enhance-the-patient-experience#main-content) [![BBK Worldwide](https://innovations.bbkworldwide.com/hs-fs/hubfs/SCOPE2024/BBK-LOGO-PUBLICIS-FULL_KO.png?width=1905&height=1060&name=BBK-LOGO-PUBLICIS-FULL_KO.png "BBK Worldwide")](https://bbkworldwide.com) [![BBK Worldwide](https://innovations.bbkworldwide.com/hs-fs/hubfs/SCOPE2024/BBK-LOGO-PUBLICIS-FULL_KO.png?width=1905&height=1060&name=BBK-LOGO-PUBLICIS-FULL_KO.png "BBK Worldwide")](https://bbkworldwide.com) - ABOUT - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) Toggle Menu Toggle Menu - ABOUT *Toggle Menu* - [ABOUT US](https://www.bbkworldwide.com/about-us) - [OUR SERVICES](https://www.bbkworldwide.com/our-services) - [CAREERS](https://www.bbkworldwide.com/careers) - [CONTACT US](https://www.bbkworldwide.com/contact-us) - RECRUITMENT *Toggle Menu* - [STRATEGY & RESEARCH](https://www.bbkworldwide.com/strategy-and-research) - [CREATIVE SERVICES](https://www.bbkworldwide.com/creative) - [OUTREACH SERVICES](https://www.bbkworldwide.com/media-services) - [SITE SUCCESS SERVICES](https://www.bbkworldwide.com/site-success-services) - ENGAGEMENT *Toggle Menu* - [PARTICIPANT TRAVEL](https://www.bbkworldwide.com/tcn-arrive) - [PARTICIPANT PAYMENTS](https://www.bbkworldwide.com/tcn-card) - [DECENTRALIZED SERVICES](https://www.bbkworldwide.com/at-home) - [PATIENT ENGAGEMENT PLATFORM](https://www.bbkworldwide.com/patient-engagement-platform) - [TECHNOLOGY](https://www.bbkworldwide.com/technology) - [TCN® CLIENT LOGIN](http://tcnconnect.com) - [RESOURCE CENTER](https://www.bbkworldwide.com/resource-center) [![Let's Connect](https://no-cache.hubspot.com/cta/default/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6.png)](https://cta-redirect.hubspot.com/cta/redirect/125741/d74aa8ca-3db0-412c-af2e-a014e438a8b6) [*Facebook*](https://www.facebook.com/bbkworldwide) [*LinkedIn*](https://www.linkedin.com/company/bbk-worldwide) [*Youtube*](https://www.youtube.com/c/Bbkworldwide) [Back to Resource Center](https://www.bbkworldwide.com/resource-center) # PM360: Taking the Necessary Steps to Enhance the Patient Experience ![](https://innovations.bbkworldwide.com/hubfs/raw_assets/public/BBKTheme/Images/worldIcon.svg) [News & Events](https://www.bbkworldwide.com/resource-center?content_type=news-and-events) • September 29, 2022 ![](https://innovations.bbkworldwide.com/hubfs/PM360-Rob_Blog-Header-1.jpg) ### In the September issue of *PM360*, Rob Laurens joins other industry thought leaders to share their opinions on what it takes today for life sciences companies to practice a patient-first approach. “Programs should include elements such as: a range of travel options—not just travel vouchers; interpreters not only for study visits, but also for travel and compliance assistance; home health study visits when possible and participant-preferred; and more,” explains Rob Laurens. “Addressing each patient’s particular barriers to participation not only achieves the practical goal of maximizing retention and compliance, but also communicates clearly that the sponsor and the site staff fully appreciate that individual patient’s experience and contribution.” ### [Click here](https://www.pm360online.com/taking-the-necessary-steps-to-enhance-the-patient-experience/) to read the entire article in PM360.   ## Subscribe to stay connected #### Share this page: [mailto:?subject=Check%20out%20'PM360:%20Taking%20the%20Necessary%20Steps%20to%20Enhance%20the%20Patient%20Experience'%20&body=Check%20out%20https://innovations.bbkworldwide.com/resource-center/pm360-taking-the-necessary-steps-to-enhance-the-patient-experience](mailto:?subject=Check%20out%20'PM360:%20Taking%20the%20Necessary%20Steps%20to%20Enhance%20the%20Patient%20Experience'%20&body=Check%20out%20https://innovations.bbkworldwide.com/resource-center/pm360-taking-the-necessary-steps-to-enhance-the-patient-experience) BBK Worldwide, LLC 117 Kendrick St., Suite 600 Needham, MA 02494 United States [Terms & Conditions](https://www.bbkworldwide.com/terms-and-conditions)  [Privacy Policy](https://www.bbkworldwide.com/privacy-policy) © 2026 BBK Worldwide. 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BBK Worldwide is a Publicis Health company. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Elizabeth Gargill", "url" : "https://innovations.bbkworldwide.com/resource-center/author/elizabeth-gargill" }, "dateModified" : "2023-05-23T18:28:43.043Z", "datePublished" : "2022-09-29T13:16:00.000Z", "headline" : "PM360: Taking the Necessary Steps to Enhance the Patient Experience", "image" : [ "https://innovations.bbkworldwide.com/hubfs/PM360-Rob_Blog-Header-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://innovations.bbkworldwide.com/resource-center/pm360-taking-the-necessary-steps-to-enhance-the-patient-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://innovations.bbkworldwide.com/hubfs/BBK-LOGO-RGB_NO_TAG%20(1).png" }, "name" : "BBK Worldwide" } } ```