PM360: Taking the Necessary Steps to Enhance the Patient Experience

In the September issue of PM360, Rob Laurens joins other industry thought leaders to share their opinions on what it takes today for life sciences companies to practice a patient-first approach.

“Programs should include elements such as: a range of travel options—not just travel vouchers; interpreters not only for study visits, but also for travel and compliance assistance; home health study visits when possible and participant-preferred; and more,” explains Rob Laurens. “Addressing each patient’s particular barriers to participation not only achieves the practical goal of maximizing retention and compliance, but also communicates clearly that the sponsor and the site staff fully appreciate that individual patient’s experience and contribution.”