Clinical Cuisine™ Named One of the Most Innovative Products of 2022
Press Release BBK Worldwide (BBK), a full-service R&D marketing firm and a global leader in clinical trial experience,...
3 min read
The Necessity of Diverse and Inclusive Clinical Trials — and How to Get There
Marginalized populations continue to be underrepresented in clinical trials — hurting both the relevance of scientific...
1 min read
PM360: Taking the Necessary Steps to Enhance the Patient Experience
In the September issue of PM360, Rob Laurens joins other industry thought leaders to share their opinions on what it...
1 min read
BBK Worldwide Selected as a Finalist for the 2022 Pharmaceutical Executive APEX Awards
BBK has been selected as a finalist for the 2022 Pharmaceutical Executive APEX Awards — the only healthcare marketing...
1 min read
The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity
Hear from Our Experts on Improving Clinical Trial Enrollment Diversity In our latest podcast, BBK's Justin Jones and...
1 min read
Words Matter: The Hybrid Lexicon
Gaby Grekin Senior Director, Global Strategy In a time of confusing terminology, one thing is clear: what the industry...
3 min read
Study Voices Survey: Patients Want Choice Offered through Hybrid Enrollment Solutions
New survey findings reveal the importance of offering patients choice when it comes to improving clinical trial...
2 min read
Publicis Health Acquires BBK Worldwide
Press Release Acquisition Expands Clinical Trial Expertise With Proprietary Technology and Patient-Centric Solutions...
2 min read
Mike Johnson Discusses TCN™ Arrive Milestone With Outsourcing-Pharma
Earlier this week, BBK's Senior Director of Patient Engagement Services Mike Johnson spoke with Outsourcing-Pharma to...
1 min read
Mike Johnson Discusses TCN™ Arrive Milestone with Outsourcing-Pharma
Earlier this week, BBK's Senior Director of Patient Engagement Services Mike Johnson spoke with Outsourcing-Pharma to...
1 min read