There's no question that digital technology is changing the way we engage with patients and altering expectations for the patient experience. As part of our Pharma15 Live! series, we sat down with BBK's Director of Tech Experience Dena Raffa to get her perspective on current trends.
Raffa has been instrumental in many of BBK's software solutions and digital technologies, and most recently she has led the development of BBK's new patient engagement portal — a first of its kind for clinical trial participants.
How has the emphasis on direct-to-patient changed in terms of efforts to enhance the patient experience?
As you build new technologies, what do you see as the greatest need in terms of supporting direct-to-patient?
What are some of the challenges you see facing the industry from a tech perspective over the next year?
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