---
title: "Endpoints News: How clinical trial advertising went from old-school tactics to splashy strategies to compete in a fierce market"
description: Bonnie A. Brescia joins other industry thought leaders to share their opinions on today’s clinical trial advertising in this feature article from Endpoints News.
---

[Resource Center](https://innovations.bbkworldwide.com/resource-center)

# [Endpoints News: How clinical trial advertising went from old-school tactics to splashy strategies to compete in a fierce market](https://innovations.bbkworldwide.com/resource-center/endpoints-news-bonnie-brescia)

 Written by [BBK Worldwide](https://innovations.bbkworldwide.com/resource-center/author/bbk-worldwide) | May 2, 2023 4:55:10 PM

### Bonnie A. Brescia joins other industry thought leaders to share opinions on today’s clinical trial advertising in this feature article from *Endpoints News*. The article was written by Beth Snyder Bulik, senior editor, *Endpoints News*.

 

### [Click here](https://endpts.com/are-you-seeing-ads-for-modernas-clinical-trials-on-instagram-heres-why/) to read the article.

 

<https://endpts.com/are-you-seeing-ads-for-modernas-clinical-trials-on-instagram-heres-why/>

[View full post](https://innovations.bbkworldwide.com/resource-center/endpoints-news-bonnie-brescia)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "BBK Worldwide"
  },
  "dateModified" : "2023-05-02T17:39:25.391Z",
  "datePublished" : "2023-05-02T16:55:10Z",
  "headline" : "Endpoints News: How clinical trial advertising went from old-school tactics to splashy strategies to compete in a fierce market",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1256,
    "url" : "https://innovations.bbkworldwide.com/hubfs/Endpoints-Bonnie_Blog-Header.jpg",
    "width" : 2400
  },
  "mainEntityOfPage" : "https://innovations.bbkworldwide.com/resource-center/endpoints-news-bonnie-brescia",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Resource Center"
  }
}
```