As BBK celebrates forty years strong, Joan F. Bachenheimer and Bonnie A. Brescia sit down with The Conference Forum to discuss the past, present and future of clinical trial patient recruitment and engagement.
Joan and Bonnie share their experiences of leading through innovation and change. They discuss the early influence of the women’s movement and the Patient Bill of Rights, breaking down barriers to clinical trial participation, the rise of the patient voice, and how the industry must embrace change in response to ongoing scientific advancement.
Joan F. Bachenheimer, Founder, Chief Executive Officer, BBK Worldwide
Bonnie A. Brescia, Founder, Chief Development Officer, BBK Worldwide
Valerie Bowling, Executive Director, The Conference Forum
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