Case Study - Progressive Multiple Sclerosis

Key Takeaways

BBK Worldwide was engaged to support the enrollment of patients with progressive multiple sclerosis — primary progressive multiple sclerosis (PPMS) or secondary progressive multiple sclerosis (SPMS) — for a two-part study evaluating an investigational treatment. Part one was enrolling 25 patients; part two was enrolling 200 patients.

BBK was engaged to support enrollment at five of the 35 study sites.

BBK developed a robust digital advertising campaign with pre-screening optimization.

Solutions and Impact

BBK ran a digital advertising campaign, targeting men and women ages 40–60 years old.

Facebook advertising resulted in the largest number of qualified referrals, accounting for 66 percent of all referrals generated.

BBK optimized the online prescreener — prioritizing the patient’s knowledge of their condition, their medication history, and their willingness to provide medical records to study sites — to ensure that sites would receive quality referrals.

Secondary prescreening at the call center reduced the number of non-viable referrals. Outreach to referrals within 24 hours of their initial assignment increased connection rates and reduced the chances that referrals were lost to follow up.