Case Study — Major Depressive Disorder — Mental Health

Key Takeaways

A three-year, four-protocol, pivotal study, requiring over 6,700 global participants, demanded the highest level of strategic planning, coordination, and precise execution to achieve on-time enrollment. With 336 sites in 34 countries, this was a large-scale effort.

To generate large-scale awareness and interest, BBK developed a robust centralized and localized advertising campaign that drove patients to sites in record numbers — boosting screening rates by over 50 percent and resulting in over 25,000 referrals in 30 months.

Solutions and Impact

Campaign elements included television, paid search, Facebook, streaming radio and gaming networks.

The three-year enrollment window allowed BBK to consistently optimize tactical outreach to meet the changing recruitment landscape — both as it pertained to available treatments and to the technological evolution and adoption of mobile devices by the majority of the population.

BBK anticipated and capitalized on the mobile revolution before competitors could react, optimizing outreach platforms that resulted in a 377% spike in website traffic and 14,879 new referrals over a 12-month period.

By stacking a number of highly targeted outreach tactics to maximize study exposure and engagement, BBK managed to increase total screening rates by over 50 percent.

19,183 Referrals generated from television.
2,341 Referrals generated from paid search.
2,570 Referrals generated from mobile advertising.

Major Depressive Disorder

Key Takeaways

Challenges

Solutions and Impact

19,183 Referrals generated from television.

2,341 Referrals generated from paid search.

2,570 Referrals generated from mobile advertising.

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