Case Study — Major Depressive Disorder — Mental Health

Key Takeaways

A massive three-year, four-protocol pivotal study requiring over 6,700 global participants demanded the highest level of strategic planning, coordination and precise execution to achieve on-time enrollment.

BBK developed a robust, centralized advertising campaign that drove patients to sites in record numbers — boosting screening rates by over 50% and resulting in over 25,000 referrals in 30 months.

6,700 GLOBAL PARTICIPANTS
4 PROTOCOLS FOR PIVOTAL STUDY
50% SCREENING RATE INCREASE

2,341 Paid Search Referrals Paid search referrals spiked during TV and radio deployment, jumping three times their weekly average and delivering 2,341 referrals.
2,570 Mobile Advertising Referrals BBK’s mobile and social advertising strategy — deployed prior to other competing depression studies — was effective at engaging patients and driving them to the study website to take the prescreener.