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Enteric Hyperoxaluria

PHASE 3

Case Studies

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Key Takeaways

The sponsor was seeking to re-energize lagging enrollment for a clinical study for enteric hyperoxaluria.

To meet the challenge, BBK Worldwide launched a pilot media campaign to identify and optimize the highest-performing digital media tactics, paving the way for a full media campaign across the United States.

To unburden and motivate site staff in discussing the study opportunity with patients, we refreshed the patient-facing materials and added a call center to support referral processing.

Enteric Hyperoxaluria

Within five months, the media campaign significantly outperformed initial projections.

Challenges and Solutions

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  • Prior to our involvement, overburdened site staff were not equipped to respond to referrals in a timely manner, negatively impacting recruitment efforts.

 

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  • Patient education materials that could assist site staff with discussing the study opportunity with patients were lacking.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Solutions

We quickly refreshed the existing creative materials with new, compelling messaging and visuals for a robust digital media campaign that would drive study awareness and interest.

We cast a wide net with messaging designed to engage a large number of people with a history of kidney stones, with the expectation that there would be a high screen-fail rate.

Additionally, we optimized the study’s existing online prescreener to ensure sites only received high-quality referrals.

 

Impact

BBK exceeded initial referral projections by 50%.

Facebook drove the highest quality and quantity of referrals, with 734 generated. Digital advertising performance boosted overall screening rates by 36.5%; screening and referral rates at media-supported sites were significantly higher compared to sites that did not receive media.

The call center outperformed historical projections and reached more than half of prequalified referrals, with 85% of referrals passed on to sites for follow-up.

 

 

Enteric Hyperoxaluria

 

  • Participants_ICON 130 ENROLLED PATIENTS

  • Countries-ICON-1 150 GLOBAL SITES

  • Increase-Referrals_ICON-1 1 RECRUITING FOR US ONLY

  • Calendar_ICON 28 MONTHS OF SUPPORT

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The call center outperformed historical projections and reached more than half of prequalified referrals, with 85% of referrals passed on to sites for follow-up.

Sites positively commented on the high quality of referrals, further validating our prescreening and referral processing efforts.

Concierge

 

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