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Black and African Americans’ Connections to Parkinson’s Disease

OBSERVATIONAL MULTICENTER TRIAL

Case Studies

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Key Takeaways

After previous successful recruitment partnerships with BBK Worldwide, the Michael J. Fox Foundation looked to BBK to assist in developing the recruitment materials for their Black and African Americans’ Connections to Parkinson’s Disease (BLAAC-PD) initiative.

This multicenter observational study’s primary objective is to create a collaborative network across various centers to consolidate resources and ensure that sufficient numbers of patients from underrepresented populations, with a main focus on the Black American ancestry population, were recruited for genetic studies in PD and atypical parkinsonism-related syndromes.

 

MJFF-PPMI-Parkinsons_Landingpage-Image

 

  • Participants_ICON 5,000 ENROLLMENT GOAL

  • Calendar_ICON 5 YEARS STUDY DURATION

  • Sites_ICON 10 RESEARCH SITES

  • Countries-ICON-1 1 COUNTRY REGION (NORTH AMERICA)

Advisory Board Perspectives

Early concepts were put past an advisory board of patients and caregivers to garner feedback directly from the desired audience.

The final creative materials reflect feedback received to all concept options and leverages the concept of “Leave Your Mark,” which had the most positive response of the messaging options.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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