OBSERVATIONAL MULTICENTER TRIAL
After previous successful recruitment partnerships with BBK Worldwide, the Michael J. Fox Foundation looked to BBK to assist in developing the recruitment materials for their Black and African Americans’ Connections to Parkinson’s Disease (BLAAC-PD) initiative.
This multicenter observational study’s primary objective is to create a collaborative network across various centers to consolidate resources and ensure that sufficient numbers of patients from underrepresented populations, with a main focus on the Black American ancestry population, were recruited for genetic studies in PD and atypical parkinsonism-related syndromes.
Early concepts were put past an advisory board of patients and caregivers to garner feedback directly from the desired audience.
The final creative materials reflect feedback received to all concept options and leverages the concept of “Leave Your Mark,” which had the most positive response of the messaging options.
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Case Studies
March 23, 2023
Case Studies
March 23, 2023
Case Studies
March 23, 2023
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© 2023 BBK Worldwide. BBK Worldwide is a Publicis Health company.