Podcast: The Key Role of Strategy and Media in Improving Clinical Trial Enrollment Diversity

Hear From Our Experts on Improving Clinical Trial Enrollment Diversity

In our latest podcast, BBK's Justin Jones and Gaby Grekin discuss strategies and insights that clinical trial sponsors can leverage to make their studies more diverse and inclusive.  

Moderated by PharmaTalkRadio's Valerie Bowling, the podcast covers:

• Strategic media approaches for creating a more diverse and inclusive clinical trial environment
• What to do before initiating a recruitment or engagement campaign
• Considerations for planning and executing an effective outreach campaign that engages and motivates diverse audiences

Featuring:

• Justin Jones, Sr. Director Media and Content, BBK Worldwide
• Gaby Grekin, Sr. Director of Global Strategy, BBK Worldwide

Moderator:

• Valerie Bowling, Executive Director, PharmaTalkRadio