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Maximizing Digital Patient Engagement: A Four Step Process

By BBK Worldwide on Thu, Aug 2, 2018 | 1 min read

The idea of “digital patient engagement” continues to be one of the hottest topics in the healthcare industry, and according to BBK Worldwide director of innovation Erica Mercado, everyone defines this term in different ways. For instance, apps, wearables, and digital outreach and messaging are all tactics that can be effectively deployed to keep patients engaged. But for Erica, truly effective digital patient engagement amounts to more than the sum of its parts.

Topics: Patient Engagement, digital health, Patient Experience, Pharma15, Vlog

Expert Take: Regulations aren’t an Excuse. Healthcare is Still Behind in Mobile Tech Adoption.

By BBK Worldwide on Tue, Jul 31, 2018 | 1 min read

Even when we consider the strict regulations inherent to the healthcare industry, we are still years behind where we should be with regard to the adoption of mobile health technologies. Just look to other highly regulated sectors, like banking and finance; we see that adoption of mobile technology in these industries is much more established.

Topics: mHealth, digital health, Pharma15

Amazon and PillPack: Disruptions and Innovations on the Horizon

By BBK Worldwide on Thu, Jul 26, 2018 | 1 min read

There is no doubt that Amazon’s recent acquisition of PillPack – the independent pharmacy and medication distribution system – has major implications not only for the clinical research industry, but the healthcare industry at-large. We asked BBK Worldwide president Matt Kibby to weigh in on Amazon’s foray into the pharmaceutical space. 

Topics: Pharma15, Vlog

Agree or Disagree: Smaller Pharma Companies Are Leading the Way in Digital Health

By BBK Worldwide on Tue, Jul 24, 2018 | 1 min read

For digital health to be more widely implemented across the healthcare industry, smaller biopharma companies must be the first to demonstrate its efficacy. In this way, they must deliver specific real-world cases to prove to bigger pharma companies that digital health solutions are viable for the clinical R&D industry.

Topics: mHealth, clinical research, clinical trials, digital health

Experts Debate: Is the Future Now for Mobile Technology and the Patient Experience?

By BBK Worldwide on Thu, Jul 12, 2018 | 1 min read

With regard to the adoption and use of digital health solutions in clinical R&D, where are we as an industry? In our latest Pharma15 Live! debate, BBK Worldwide founding principal Bonnie A. Brescia posed this question to the panel of industry experts. Justin Johnson, CEO of Biotaware, answered in no uncertain terms: “[the industry] is five to eight years behind where it should be.” Do you agree?

Topics: Pharma15, Most Viewed

Taming the Study Data Explosion at DIA 2018

By BBK Worldwide on Wed, Jun 27, 2018 | 2 min read

While it’s hard to believe that today is the last day on the DIA 2018 exhibition floor, we are excited to continue collaborating, presenting, and interacting with our industry colleagues. Our poster session “Real World Data Meets Real World Evidence in Patient Recruitment and Engagement” made way for productive conversation that embodies the spirit of the DIA Annual Meeting. Today, we are back with a new poster session titled “Taming the Study Data Explosion: How to Leverage KPIs to Maximize Performance.”

Topics: clinical research, clinical trials, DIA 2018, KPIs

Real World Data Meets Real World Evidence at BBK's DIA 2018 Poster Session

By BBK Worldwide on Tue, Jun 26, 2018 | 2 min read

With the first day on the DIA 2018 exhibition floor behind us, we are really looking forward to the next couple days of learning and collaborating with our industry colleagues. Today, we will be presenting compelling real world data and evidence from multiple clinical trials that focuses on easing the burden of patient participation. 

Topics: Patient Recruitment, DIA 2018, Patient Experience

The Patient Experience Company

By BBK Worldwide on Mon, Jun 25, 2018 | 3 min read

Over the past 35 years, BBK Worldwide has driven the development of patient recruitment and engagement through our products, services, experience, and thought leadership. With this in mind, we are pleased to announce our new marketplace position as The Patient Experience Company.

Topics: DIA 2018, Patient Experience

At DIA 2018, We’re All About Experience – the Patient’s & Yours

By Aaron Fleishman on Wed, Jun 20, 2018 | 2 min read

 

 

For those of us in the clinical R&D industry, this is among the most exciting (and busiest) times of the year. I’m talking, of course, about the Drug Information Association (DIA) Annual Meeting, June 24-28 in Boston.

With industry stakeholders gathering in our own backyard to exchange ideas in the pursuit of developing new therapies and accelerating efforts to enhance health and well-being, we could not be more thrilled. Ask anyone who has attended the DIA in the past, and they will tell you that it’s an occasion where a lot of exciting work gets done in a very short period of time.

Every year that we attend the DIA, we do our best to honor the spirit of the occasion and to acknowledge the importance of our industry colleagues working together in such a dynamic setting. This year, it is our goal to provide an experience that demonstrates our commitment to the patients who make clinical research possible.

Topics: DIA 2018, Patient Experience

Clinical Trial Advertisers: Take Note of These Digital Trends

By BBK Worldwide on Tue, Jun 5, 2018 | 3 min read

The way people consume media is changing. With a projected 237.6 million estimated smartphone users by the end of 2018 in the United States alone (an increase of 13.3 million users from last year), the way people are accessing information is increasingly going mobile. Additionally, the Pew Research Center suggests that 64 percent of Americans between the ages 50 to 64 are using social media, preferring mediums like Facebook and YouTube. While the clinical trial industry is known to be slow in adopting newer technologies, the implications of these observed trends for patient recruitment speak for themselves. To get a closer look at the impact of digital media on clinical trial advertising, we spoke with our Director of Media and Research Sarah Mandracchia for her insights on some of the tactics and strategies that are shaping direct-to-consumer outreach in 2018.

Topics: advertising, clinical research, clinical trials, Digital Platforms

 
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