Sarah Mandracchia

Recent Posts

Facebook’s New Clinical Trial Strategy - Money Grab or Benefit for the Clinical Research Community?

Posted by Sarah Mandracchia on Sat, Sep 30, 2017

Facebook recently held a special, invite-only breakfast for drug marketers about recruitment for clinical trials, educating them on targeting consumers and announcing their latest initiative, “clinical trial strategy”. 

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Topics: Social Media, Clinical Trials

Advocating for Innovative Clinical Trial Recruitment Tactics

Posted by Sarah Mandracchia on Fri, Apr 28, 2017

Digital, mobile, programmatic. These terms have become buzzwords in our industry when discussing new and emerging trends in patient recruitment support. However, for me, the most interesting part of these concepts is not the way in which programming display ad buys work, or the mobile trends we are seeing with users in different age groups. When you consider that that these advertising vehicles have been in use for almost a decade, what’s most interesting to me is that the healthcare industry is just starting to adopt these as viable tactics for patient recruitment. 

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Topics: Advertising, Clinical Trials, Media

Achieving Visibility for Your Global Patient Recruitment Campaign

Posted by Sarah Mandracchia on Fri, Oct 9, 2015

There are many variables to consider when creating an advertising campaign for your clinical research study, but among the most important is the decision of which mediums to deploy. It can be staggering to think about all of the ways in which your potential patients might learn about your clinical research opportunity, and deciding how to make your campaign most visible can be challenging.

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Precision Advertising

Posted by Sarah Mandracchia on Thu, Jul 16, 2015

Hyper-local advertising is poised to transform how clinical trial marketers connect with patients. By providing a cost-effective platform to engage their audiences by matching ads in context of consumers’ physical location, hyper-local targeting delivers relevant messages to the right person at precisely the right time and place – and can cost as little as one-fifth of search engine marketing.

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Topics: Advertising, Geofencing

The Pros & Cons of Social Media for Clinical Trials

Posted by Sarah Mandracchia on Thu, Jul 9, 2015

We all know that social media has the power to reach the masses in record speed. According to Quorum Review IRB, which recently led a webinar on embracing social media for clinical trials, there are more than one billion users on Facebook and 500 million users on Twitter. Within clinical research, social media can be an easy way to connect with the patient population. It offers the chance to get personal with like-minded people who are open and willing to share their journey regarding a specific diagnosis or indication.

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Topics: Social Media, Clinical Trials

Expanding Digital Reach with In-App Advertising

Posted by Sarah Mandracchia on Mon, May 18, 2015

It feels like we’re always on our mobile devices. But what exactly are we doing when we’re on them? Sure, we make phone calls, check email, and browse the web. But in terms of average mobile usage, we spend nearly 80 percent of our time in apps. With many of those apps being supported through paid advertisements, in-app advertising is creating exciting new opportunities for clinical trial marketers  to identify, segment, and target potential participants inside the mobile universe.

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Topics: Advertising, Clinical Research

Global Streaming Radio for Patient Recruitment

Posted by Sarah Mandracchia on Tue, Feb 11, 2014

Streaming radio adoption has been astronomical around the world. People tune in every day on their phones, tablets, and desktops (BBK even has its very own Spotify playlist!). This gives you the perfect opportunity to get your clinical study in front of the right people – straight to their earbuds! Oh... did we forget to mention how cost-effective it is?

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Topics: Patient Recruitment, Mobile Strategies, Technology

Progressive Global Patient Retention: 5 Proven Strategies of Engagement

Posted by Sarah Mandracchia on Thu, Jul 25, 2013

As we strive at BBK to re-concept services and strategies that help sponsors retain the patients they enroll, we find ourselves discussing the places we routinely visit, and what keeps us coming back. For me this always gets me talking about food. There’s a sandwich shop in Jamaica Plain, my neighborhood in Boston, which I hit almost weekly despite pretty intense local culinary competition: El Oriental de Cuba, home of the best Cuban sandwich in Boston (yes, I know Chez Henri’s is also amazing, but I would argue a different sort of beast).

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Topics: Patient Retention, Patient Recruitment

Utilizing Mobile Technologies for Patient Recruitment

Posted by Sarah Mandracchia on Fri, Jan 18, 2013

You own a mobile phone, right? I mean, who doesn’t these days? They’re becoming indispensable – a natural extension of oneself. From checking Facebook to paying bills, users can do almost anything on their mobile phone. It’s clear that smartphone use is on the rise – iMedia Connection reports that of the four billion mobile phones in use globally, more than a quarter (27%) are smartphones. And according to Forrester Research, mobile ad spend was predicted to reach nearly $15 billion in 2012. It seems only natural that the growth of mobile advertising would coincide with the growth of mobile use.

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Topics: Patient Recruitment, Branding and Advertising, Mobile Strategies, Technology

Multinational Studies in Patient Recruitment

Posted by Sarah Mandracchia on Fri, Jun 8, 2012

As my colleague Jaime Cohen discussed in a previous blog, BBK continues to establish key alliance partners around the world to support the growth of patient recruitment. Today marks the first blog in a new series on multinational studies in patient recruitment. So let’s dive into the media buying challenges and opportunities that we work through on a daily basis. How do we determine what works where and for who?

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Topics: Patient Recruitment, Cultural Adaptation, Branding and Advertising, Social Media