BBK Worldwide® Blog

Matt Kibby

Recent Posts

Gone Are 60 Seconds

Posted by Matt Kibby on Thu, Jan 4, 2018

Picture this: a clammy Nicolas Cage sits hunched forward in the driver’s seat of a $5m hypercar, gripping the top of the steering wheel and staring at an undefined point just beyond the camera.

His grip on the wheel tightens and he punches the accelerator.

In a cacophony of protesting rubber and tire smoke, he’s Gone in 60 Seconds.

Sound familiar? I’m making a tenuous but spellbinding opening remark to get our blood flowing about advertising. Not just advertising in general but also, more specifically, patient recruitment advertising. 

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Topics: Advertising, Clinical Research, Most Viewed

Sponsor of Choice

Posted by Matt Kibby on Mon, Oct 30, 2017

In an age where patients have more choice about treatment options (just think about how the treatment guidelines have evolved for multiple sclerosis or rheumatoid arthritis in the last 10 years for example,) and more clinical trials are being conducted by fewer investigators, there has been a constant upward pressure on competition for clinical trial patients, even as sponsors and third party recruitment companies becomes more innovative and proactive in their approaches to marketing their trials.

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Topics: Patient Engagement, Site Engagement, Clinical Research, Clinical Trials

Patient Centricity to Shape Discussions at DIA Japan 2015

Posted by Matt Kibby on Fri, Nov 13, 2015

We are very excited to be attending next week’s 12th Annual Meeting DIA Japan 2015, to be held at Tokyo Big Sight in Tokyo, November 15 – 17. It’s the first time that many of us based here in our U.S. headquarters will be joining our Japan team since opening our new Tokyo office over the summer. Under the theme “Medicine Development” this year’s event is set to focus on the innovative and constructive influence of patients on the enterprise of clinical R&D – a topic that’s always at the center of our work here at BBK.

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Can the New Connected mHealth Model Increase Engagement?

Posted by Matt Kibby on Wed, May 6, 2015

Just about everyone carries a mobile device these days. Whether you’re in line for your morning coffee or on the treadmill at the gym, most people have their phones close at hand. So how can we utilize today’s connected mHealth model to better tap into clinical trial patients through means they are already using, such as their phones?

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Topics: Patient Engagement, mHealth

The Power of Mobile in Medical & Clinical Research

Posted by Matt Kibby on Mon, Mar 16, 2015

Early last week Apple excited many and rattled others with its ResearchKit announcement. The open-source toolkit or “framework” includes disease-specific applications that patients can use to track their symptoms, and will allow researchers to gather data from iPhone users to help further medical research. While reaction has been mixed, most agree that tools that help medical science advance and make people and patients more involved are welcome innovations. But clinical research and medical research aren’t the same. Running a global clinical trial is much different than creating and delivering apps to aid research on a particular disease.

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Topics: Patient Engagement, Mobile Strategies

Fantasy Site Selection & Enrollment Feasibility

Posted by Matt Kibby on Mon, Jan 19, 2015

Show of hands who plays Fantasy (American) Football please… I know I do. And so do 19 of my colleagues here at BBK. (That’s 23.75% of our workforce). We form two separate leagues, each consisting of ten teams apiece, where we battle for FF (Fantasy Football) supremacy.

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Topics: Site Selection

Google X Searches for What it Means to be Healthy

Posted by Matt Kibby on Tue, Aug 26, 2014

Prevention vs. Treatment
Google’s semi-secret and futuristic research lab, Google X, is busy working on something new – the Baseline Study. The idea is to define what it means to be “healthy” so that one day, this health baseline might help us better detect certain health risks and identify changes relating to serious, more debilitating diseases before they worsen. 

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Topics: mHealth, Trends

One Standard to Rule Them All...

Posted by Matt Kibby on Tue, Jan 14, 2014

Towards the end of the third age of our earth, great Internet browsers of power were forged by the tech smiths of Silicon Valley.

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Topics: Patient Recruitment, Mobile Strategies, Technology

Technology and Innovation in Patient Recruitment for Clinical Trials

Posted by Matt Kibby on Tue, Jan 7, 2014

I tell my team that anything is possible within programming. Well. Maybe not anything. I mean – a computer can’t win the Olympic 100-meter dash for one! But when it comes to the programming world – there are always multiple ways of molding any innovative idea (new business requirements) into a working model (product).

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Topics: Patient Recruitment, TrialCentralNet, mHealth, Technology

Fantasy Site Selection and Enrollment Feasibility

Posted by Matt Kibby on Fri, Jan 3, 2014
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Topics: Technology, Site Selection