BBK Worldwide Blog

Joan F. Bachenheimer

Recent Posts

Small to Mid-Size Pharmaceutical Companies Are Meeting the Needs of a Shifting Marketplace

Last year, smaller companies led in new drug approvals, according to a recent article featuring Ken Getz, director of sponsored research at Tufts University. Notably, nearly half of these new drugs were for the treatment of rare diseases, demonstrating a shift within the industry away from a focus on scaling infrastructure.*


CEO and Founding Principal of BBK Worldwide, Joan F. Bachenheimer, responds to the article, explaining that “the precision aspects of clinical trial discovery have remapped the patient experience. The more targeted the investigational therapy, the more individualized the orientation becomes toward patient recruitment and engagement. It’s logical that the search for patients with specific biomarkers begets an orientation centered on individual needs versus a mass orientation."

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Topics: Trends, Clinical Research, Rare Disease Research, Patient Experience, Precision Medicine

Uber, Lyft, and Emergency Care: CEO of BBK Worldwide, Joan F. Bachenheimer Responds to The New York Times

You might have seen an article in the October 1 issue of The New York Times, titled “Uber, Lyft and the Urgency of Saving Money on Ambulances,” by Austin Frakt. The article pushed for alternative modes of transportation in medical situations – such as Uber and Lyft – as cost-saving measures.

CEO and Founding Principal of BBK Worldwide, Joan F. Bachenheimer, wrote a strong response to the article, which has been submitted to the Times as a Letter to the Editor. We would love to hear your thoughts on possible use of ride-sharing apps like Uber or Lyft for emergency services.


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Topics: Patient Retention, Patient Engagement, Patient Travel, Patient Experience

Buy a Baker’s Dozen

It’s clear that the clinical team for each study is tasked with creating and managing an individual study budget. The problem is one-off study purchases do not accrue the benefits of volume discounting. Of course, there are numerous and complicated financial arrangements sponsors make with service providers to create optimal rates for clinical trial support – but what about the simple construct of, “buy one shirt, get another for free?”

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Topics: Patient Recruitment, Patient Engagement, Clinical Research, Clinical Trials

The Patients to Find the Cure

BBK Worldwide has coupled its reputation with the singular idea that placing patient and caregiver needs as the first priority for clinical research is a win-win for all involved. For more than twenty years, BBK has promoted the company tagline, “The Patients to Find the Cure.” Having moved our collected perspectives from the days where BBK was criticized for referring to “subjects” as “patients,” the current research environment reveres “patient centricity” as the industry mantra. So, what’s next? A new concern shrouds our efforts. The notion that technological solutions are at the root of patient-centric care, in fact, may defeat the very goal the industry wishes to accomplish.

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Topics: Patient Centricity, Clinical Research

Meaningful Data Analysis and Adaptive Patient Recruitment Tactical Efficacy

This is the second part of a two-part series by Joan F. Bachenheimer, founding principal, and Matt Kibby, principal, technology and innovation, BBK Worldwide.

Even if you were able to correlate advertising referrals to consented patients with a high degree of accuracy (and then to screen-fail and randomization) the fact of the matter is, "So what?"

Four scenarios spring to mind with regard to the quest for this correlation:

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Topics: BBK Worldwide, Patient Recruitment, Technology

A Conversation About Clinical Trial Privacy Considerations and Advertising Efficacy - Part I

This is part one of a two-part series by Joan F. Bachenheimer, founding principal, and Matt Kibby, principal, technology and innovation, BBK Worldwide.

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Topics: Patient Recruitment, TrialCentralNet, Technology, Metrics and Reporting, Site Selection

To Whom Do I Owe the Pleasure. . .

I am sitting at my desk with the unusual moment of free time and felt the urge to communicate to our readers here about the state of caretaking that I am now actively a part of. It is not an easy job by any means. Caring for your mom after the death of her soulmate of 65 years is daunting. Enter Susan, or as my mom calls her, Susie.

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Topics: BBK Worldwide, Patient Recruitment

Give the Man His Money

A recent front-page story in The New York Times, detailed the dilemma for hourly workers without banking credentials who are employed at companies with payroll systems that require automatic deposit to checking or savings accounts. In many instances, the only alternative for these workers is payment via a prepaid debit card. While compensation via a prepaid card system costs less to administer for the company, there are some hidden, and not so hidden, charges for the hourly worker. Dreaded card fees – use fees, non-use fees, lost or stolen card fees, transfer card fees, and the like – deplete the worker’s revenue to the point that many in the minimum wage pool actually make significantly less than the law-required amount. In essence, the company saves at a real cost to the employee.

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Topics: Patient Recruitment, Technology

Movin' On Up

This summer is BBK's 30th anniversary. Befitting this momentous occasion is our announcement that we have moved our corporate offices to bigger and better facilities. We are now flanked by technology support ranging from smart boards and video conferencing, to mobile phone charging stations and state-of-the art on-site and off-site server infrastructures. 

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Topics: Patient Recruitment, Conferences

Don’t Google It

You are diagnosed with a disease. You are scared. Your doctor has more information than you do but, you are the one who has to agree or disagree to proposed treatments. You think you have the power of the Internet within reach. When you get home you will search and read. Within the same moment that you devise your web-based plan, the doctor – who, disturbingly, you have met for the first time at this appointment – says to you, in an emphatic fashion, “Don’t Google it.”

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Topics: Trends