Jay Housman

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Content Marketing Strategies to Support Patient Recruitment

Posted by Jay Housman on Thu, Jun 25, 2015

The average person spends nearly 4.4 hours of leisure time in front of screens each day. People are online, on their phones or using their tablets in increasing amounts. Given this statistic, it seems natural for there to be a shift from native advertising to content marketing. It’s best to reach consumers where they already are and to push relevant content to them directly to pique interest.

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Topics: Patient Recruitment, Content Marketing