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Gaby Grekin

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Strategy Rocks!

Posted by Gaby Grekin on Mon, Jul 19, 2021

 

Ever since legendary management consultant Peter Drucker famously declared that “culture eats strategy for breakfast,” strategy has suffered reputational damage. It’s time for a reputational restoration.

In the context of patient recruitment for clinical trials, strategy retains its centrality at BBK Worldwide, serving as a fundamental catalyst of our award-winning marketing and creative efforts.

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Topics: Gaby Grekin, Research and Planning, Patient Recruitment Strategy