BBK Worldwide® Blog

Gaby Grekin

Recent Posts

Words Matter: The Hybrid Lexicon

Posted by Gaby Grekin on Thu, Mar 31, 2022



Words Matter: The Hybrid Lexicon


In a time of confusing terminology, one thing is clear: what the industry used to consider exceptional is now considered essential.


Decentralized. Remote. Digital. Virtual. Hybrid. Companies use these terms interchangeably. There is inconsistency, over-hyping, over-promising, confusion, and a notable lack of substance. To be honest, it’s a bit like the Wild West out there.

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Topics: Digital, Virtual, Decentralized Clinical Trials, Hybrid Clinical Trials, Remote

Strategy Rocks!

Posted by Gaby Grekin on Mon, Jul 19, 2021


Ever since legendary management consultant Peter Drucker famously declared that “culture eats strategy for breakfast,” strategy has suffered reputational damage. It’s time for a reputational restoration.

In the context of patient recruitment for clinical trials, strategy retains its centrality at BBK Worldwide®, serving as a fundamental catalyst of our award-winning marketing and creative efforts.

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Topics: Gaby Grekin, Research and Planning, Patient Recruitment Strategy