BBK Worldwide® Blog

Bonnie A. Brescia

Recent Posts

Throw-back Thursday: Patient Centricity 13 years later

Posted by Bonnie A. Brescia on Thu, Mar 12, 2015

You know the feeling. You believe strongly in an idea that hasn’t yet hit the mainstream. You talk it up, write about it, join a march, advocate for it, and sometimes even beg people to give the concept a try. So here we are. Patient centricity in clinical research has hit the mainstream. There is no conference that doesn’t include the topic on the agenda – and many have absorbed it into their meeting titles and promotional materials. No group of clinical trial professionals gets around a table or on a conference call without at least three people using the phrase “patient centric” during the discussion. Some companies even require that clinical teams incorporate patient centricity into their study design. Great progress, you say.

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Topics: Patient Centricity

I Hate Cancer, Part Two

Posted by Bonnie A. Brescia on Wed, Feb 4, 2015

Today is World Cancer Day. Eighteen months ago, my dear friend Sarah Montgomery died of colon cancer and I posted the original “I Hate Cancer” blog. I still miss Sarah very much, but she was only one of many people I mentioned in that post. Since then, my friend died from her metastatic brain cancer, my aunt died from adenocarcinoma, and every one of my friends then in treatment for breast cancer has survived and is doing very well. One even gave birth to her third child.

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Topics: Patient Centricity, Patient Advocacy

Re-investing in Patient Centricity: A Note from Founding Principal Bonnie A. Brescia

Posted by Bonnie A. Brescia on Fri, Sep 19, 2014

What would you do if you had access to $3 million dollars to invest in improving the clinical research field? This might be a relatively small budget by some standards, but significant enough to make a difference and BBK has some very specific plans to do just that as we continue to deliver on our value proposition, BBK Worldwide: The Patients To Find the Cure

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Topics: BBK Worldwide, Patient Centricity

Adaptive Patient Recruitment: A New Specialty in Clinical Trial Marketing

Posted by Bonnie A. Brescia on Thu, Jul 24, 2014

Last month, at the DIA's Annual Meeting in San Diego, we launched Adaptive Patient Recruitment, a new specialty in clinical trial marketing that helps solve today's unique challenges around global enrollment. Through a custom and balanced mix of cutting-edge technology, data-driven consultation, and strategic branding and advertising, our Adaptive Patient Recruitment discipline allows today's global study community to work more collaboratively, respond rapidly to often unforeseen enrollment challenges, and make more informed decisions at critical study milestones.

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I hate cancer.

Posted by Bonnie A. Brescia on Mon, Aug 26, 2013

I sent this message out recently when I learned that my friend Sara had died of metastatic colon cancer. Like so many others, Sara fought the hard fight: driving her cancer into remission for nearly seven years before a recurrence got the upper hand.

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Topics: Patient Centricity, Patient Advocacy

When I’m 64, Where Will The Drug Information Association Annual Meeting Be?

Posted by Bonnie A. Brescia on Mon, Jun 10, 2013

I cannot profess to have attended all 49 of the previous DIA meetings – and imagine there aren’t too many among us who possibly can. Nevertheless, BBK Worldwide has participated for most of our 30 years in business – yes, this is a big anniversary year for the company. Some elements of DIA are tried and true, others perhaps a little tired, yet every year there is something that sparks the imagination of each attendee. And these small sparks become profound influences on how we spend the days, months, and years ahead.

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Topics: Conferences

Two Sides of the Rare Disease Coin and Three Insights Into Patient Retention

Posted by Bonnie A. Brescia on Thu, Apr 11, 2013

Recently I was struck by two of the lead articles in the FierceBiotech news feed. At the top of the list was a story from the U.S. – Specialty med price shock rattles ill-equipped payers. And two items later, this one from Europe - EC promises $187M for ambitious effort to spawn 200 new rare disease drugs.

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Topics: Patient Centricity, Patient Advocacy, Rare Disease

Site Selection and Enrollment Feasibility for Global Patient Recruitment

Posted by Bonnie A. Brescia on Mon, Mar 11, 2013

While the push for sponsors to go global with clinical studies is old news, choosing the right sites and the right countries to host a particular study remains one of the industry’s most impenetrable challenges. Over the past few weeks, I have participated in several conferences on clinical operations improvements and remain baffled by the limited progress study teams have made in this area over the past five to 10 years. Ultimately, site selection matters because investigator sites are the only place where study volunteers can participate in clinical research. Enrollment is the end game – further drug development, regulatory submissions and marketing are contingent on having these data.

That said, it makes sense to start from the final step – patient enrollment. Begin by analyzing the protocol from a patient recruitment perspective – its particular enrollment challenges, and compare them to a set of patient-related factors in each country in order to determine which countries are the best fit for the study. Effective site selection is dependent on identifying the countries that have the fewest recruitment barriers and are likely to enroll the most patient in the least amount of time. 

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Topics: Patient Retention, Patient Recruitment, Site Selection

Reflections on Clinical Research in 2012

Posted by Bonnie A. Brescia on Tue, Jan 8, 2013

It’s difficult to look back on 2012 without the month of December coloring the year. From the FDA’s last-minute approvals of several drugs, to the flurry and fury of the fiscal cliff debates, to the unfathomable massacre in Newtown, CT, December not only changed the complexion of last year, but also reset the tone for our industry in 2013.

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Topics: BBK Worldwide, Patient Recruitment, Branding and Advertising

Patient Recruitment and Retention Summit Takeaways

Posted by Bonnie A. Brescia on Fri, Nov 2, 2012

Last week, the Allan Lloyds Group brought to Chicago the very successful Patient Recruitment and Retention Summit - USA. This summit is an excellent occasion for business, with presentations on interesting case studies and ample opportunities for knowledge sharing. An exceptional group of clinical development professionals were generous in sharing their experiences, insights, and ways in which they are pushing the envelope to engage patients in clinical studies.

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Topics: BBK Worldwide, Patient Recruitment, Conferences