We are very excited to kick off the new year with the announcement that we have been acquired by Publicis Health, the healthcare communications leader that transforms healthcare marketing and communications into healthcare engagement.
Together, we share a commitment to the clinical trial experience and to enhancing understanding and access for all, and we look forward to joining the Publicis Health network. Our mission remains unchanged, as does our commitment to supporting you in advancing your clinical R&D efforts.
Joan F. Bachenheimer,
Alexandra von Plato
BBK Worldwide Launches the Engagement Solution Center for Decentralized and Post-Marketing Clinical Trial Success
Concierge Service Delivery and Robust Patient Experience Portal Ease Clinical Trial Journey
The COVID-19 pandemic has significantly accelerated the need to reshape research and development. Most specifically, it has led to demand for increased funding for decentralized and larger randomized clinical trials to inform clinical decisions and guide future research.
By launching the Engagement Solution Center, BBK Worldwide (BBK) is making patient-centric and inclusive trials an immediate and actionable reality for study sponsors.
Engagement Solution Center,
3 Decentralized Clinical Trial Solutions Trending Now
Ever wonder which products and services study sponsors are leveraging for enrollment and engagement success? We thought we would take a moment to share the products and services gaining traction with our clients who are embracing decentralized clinical trials. And while it's always important to keep in mind that each study protocol is unique and requires its own analysis to determine the right solutions, we're sharing three popular ones below.
In-home Nurse Visits,
We recently sat down with BBK’s Global Strategist Amanda Moody to discuss the company’s commitment to Parkinson’s disease clinical research, including ongoing innovation designed to foster a positive and meaningful patient journey.
Can you briefly describe BBK’s experience with the Parkinson’s disease community?
We have a long-standing commitment to the Parkinson’s community, both in terms of supporting clinical research as well as individual patient and caregiver needs.
The Michael J. Fox Foundation,
Parkinson's Disease Therapeutics Webinars
Earlier this week, Elizabeth Gargill went one-on-one with Outsourcing-Pharma, discussing findings from BBK's recent Study Voices survey that reveal shifts in healthcare consumer attitudes and behaviors since the onset of COVID-19. In this in-depth interview, Elizabeth discusses why clinical trial innovation is more important now than ever before and how clinical trial sponsors can leverage the survey findings to enhance their enrollment and engagement efforts.
Clinical Trial Innovations,
Clinical Trial Enrollment,
As we navigate COVID-19 and beyond, understanding the patient voice is critical to overcoming clinical trial enrollment and engagement challenges. Our Study Voices infographic series sheds light on the patient voice, providing clinical trial sponsors with insight to help enhance the patient experience.
A Medication Delivery Success Story
In today's one-minute video update, Mike Johnson, Director of RSG® Services, discusses how BBK's Patient Visit Support Services helped patients in Brazil receive their study medication despite the COVID-19 lockdown.
RSG Patient Visit Support Services,
News You Can Use
We recently had the opportunity to sit down with Lauren Lawhon, chief operating officer for Health Union, to discuss our newly formed partnership with the pioneer in online communities and how greater insight into the patient voice can enhance the clinical trial patient experience.
BBK Worldwide is honored to announce that our Principal and Director of Accounts and Site Services, David B. Fleishman, has been named to the 2019 PharmaVOICE 100 list of the most inspiring people in the life sciences industry for representing the best of the new generation of thought leaders. The award recognizes Mr. Fleishman for how he inspires and motivates those around him, his influence as a corporate leader, and his positive impact on the industry through his actions.
As originally conceived, personalized medicine referred to the tailoring of medical treatment to the individual characteristics of each patient. The right drug for the right patient at the right time has since evolved to an approach that takes into account individual differences in people’s genes, environments, and lifestyles.