Amy Favreau

Recent Posts

The Importance of Cultural Adaptation in Global Patient Recruitment

Posted by Amy Favreau on Mon, Sep 28, 2015

In today’s competitive clinical study landscape, ensuring that your study stands out has never been more important. Communicating the right information with your target audience, and understanding how they ingest this information, is a major factor in building a successful recruitment campaign. That is why it is crucial that your campaign is culturally adapted— to ensure that it resonates with audiences in all countries and cultures.

Read More

Part 1: Three Key Functions of Cultural Adaptation for Patient Recruitment

Posted by Amy Favreau on Mon, May 20, 2013

International Clinical Trials Day is celebrated around the world each year on 20 May to raise awareness about the important role clinical research plays in healthcare. We thought this was a fitting time to post the first in a two-part series on the benefits of a cultural adaption specialist as part of a clinical trial communications team. This blog features three critical tasks for cultural adaptation success from Favreau, one of our cultural adaptation and ethics committee submission specialists at BBK.

Read More

Topics: Patient Recruitment, Cultural Adaptation