In June of 2014, Japan’s prime minister, Shinzo Abe said he wanted to increase the market for robots in Japan to $22 billion by 2020 and launched a “robot revolution realization council” to create a five-year blueprint to push the industry forward. On the heels of this announcement the New Energy and Industrial Technology Development Organization (NEDO) has recruited Kawasaki and Panasonic to create a robot to perform more intricate tasks, including brain surgery. Their goal is to have products in clinical trials as soon as 2019. This increase in robotic advancement is expected to minimize error and maximize efficiency and precision during medical procedures. In addition, the use of robots to complete jobs usually done by humans has the potential to decrease overall costs in the coming years.
Prevention vs. Treatment
Google’s semi-secret and futuristic research lab, Google X, is busy working on something new – the Baseline Study. The idea is to define what it means to be “healthy” so that one day, this health baseline might help us better detect certain health risks and identify changes relating to serious, more debilitating diseases before they worsen.
A few months ago, my colleague Sean Ambo and I flew in from Tokyo. We work with CROèe, BBK’s Patient Recruitment Global Alliance partner supporting enrollment efforts in Japan. We'll be here for more than a year as part of our initiative to collaborate with BBK. I've been to Boston a number of times, and this is Sean's second trip here.
In the meantime, we've been integrating our experiences and sharing our expertise on patient recruitment in Japan with our American counterparts at BBK. They recently asked us to share some insights in a blog. So as you would say in the States, "Here goes."
You are diagnosed with a disease. You are scared. Your doctor has more information than you do but, you are the one who has to agree or disagree to proposed treatments. You think you have the power of the Internet within reach. When you get home you will search and read. Within the same moment that you devise your web-based plan, the doctor – who, disturbingly, you have met for the first time at this appointment – says to you, in an emphatic fashion, “Don’t Google it.”
Today’s trends in global patient recruitment are creating the opportunity for greater momentum than ever before. However, it’s important to strategically use only the campaign tactics that bring the greatest value based on site capabilities and the unique study at hand. In part one of Rob’s two-part blog series, he considers today’s positive trends. Look for part two of this series next week where Rob will discuss how best to maximize these trends.
So, you go to a restaurant and you order steak. What comes to the table doesn’t remotely resemble the savory course you envisioned. In fact, you can’t even tell exactly what sort of carnivore was slain for your dinner. Do you eat it? Not usually? Without a good sense of what you are getting into, you are less likely to take an action.
Just got out of a five-hour meeting. I was very impressed with this clinical team's desire to create a pilot for data sharing that is truly industry trendsetting. To run a clinical trial means to gather data — infinite amounts of data. I’m talking about multiple systems to house the data with each system having its own login and numerous input points.