BBK Worldwide® Blog

One-on-One with BBK Worldwide Director of Tech Experience Dena Raffa

Posted by Elizabeth Gargill on Tue, Jul 27, 2021

One-on-One with BBK Worldwide Director of Tech Experience Dena Raffa 

There's no question that digital technology is changing the way we engage with patients and altering expectations for the patient experience. As part of our Pharma15 Live! series, we sat down with BBK's Director of Tech Experience Dena Raffa to get her perspective on current trends.

Raffa has been instrumental in many of BBK's software solutions and digital technologies, and most recently she has led the development of BBK's new patient engagement portal - a first of its kind for clinical trial participants.

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Topics: Technology, Patient Experience, Pharma15 Live!, Dena Raffa, Tech Experience

New eBook: Why and How Emerging Biopharmaceutical Companies Can Do More with Less

Posted by Aaron Fleishman on Tue, Jan 15, 2019

Ensuring Successful Enrollment of Your Clinical Trials

The market has never been more competitive for small- and mid-size biopharmaceutical companies. While your company may not have the resources or depth of experience as the larger companies, with the right strategies you can find yourself better positioned to deliver results faster and with less expense to reach your clinical trial enrollment goals.

In this free, downloadable ebook, we offer solutions 

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Topics: BBK Worldwide, Patient Retention, Patient Recruitment, Patient Engagement, eBook, Technology, Trends, Global Patient Recruitment

Raising the Patient Voice, Insights from the Michael J. Fox Foundation and BBK

Posted by BBKWorldwide on Tue, Aug 11, 2015

At the 2015 DIA Annual Meeting in June, we sat down PharmaVOICE Editor Taren Grom and Claire Meunier, Vice President of Research Engagement at the Michael J. Fox Foundation for a conversation about patient centricity and the role technology is playing and will continue to play as we move forward.

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Topics: Patient Centricity, Technology

Innovation in Japan Predicts Big Changes in Medicine

Posted by Minori Shimizu on Tue, Jul 7, 2015

In June of 2014, Japan’s prime minister, Shinzo Abe said he wanted to increase the market for robots in Japan to $22 billion by 2020 and launched a “robot revolution realization council” to create a five-year blueprint to push the industry forward. On the heels of this announcement the New Energy and Industrial Technology Development Organization (NEDO) has recruited Kawasaki and Panasonic to create a robot to perform more intricate tasks, including brain surgery. Their goal is to have products in clinical trials as soon as 2019. This increase in robotic advancement is expected to minimize error and maximize efficiency and precision during medical procedures. In addition, the use of robots to complete jobs usually done by humans has the potential to decrease overall costs in the coming years.

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Topics: Technology, Trends

How the Cloud Fits Into Your Healthcare IT Plan

Posted by Warren Yohesvaran on Mon, May 4, 2015

Not that long ago, the healthcare sector was considered an IT laggard. Today, cloud-based infrastructures and solutions are the norm.

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Topics: Technology, The Cloud

Three Challenges to Implementing Social Media Into Your Patient Recruitment Campaign

Posted by Aaron Fleishman on Fri, Jul 11, 2014

Considering a social media campaign for your clinical trial? While there are proven advantages to using social media as a patient recruitment tactic, additional considerations must be explored when deciding if social media fits your campaign’s needs. First, scope out your audience by evaluating the opportunity with a social media listening program. For example, how active and engaged is this study community on social media? Or, how many Facebook groups, outlets, etc. are out there for these patients to find each other? Next, evaluate the outlet – What are all my options when building a social media page? Or, what outlets can I use if I just want to advertise?

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Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology

FDA Proposes Social Media Guidelines. Sort of.

Posted by Aaron Fleishman on Thu, Jul 10, 2014

A few weeks ago, and nearly five years after its open hearing on the topic, the Food and Drug Administration (FDA) finally released its proposed guidelines for how drug and device makers should navigate social media. Much has been written on the new guidelines including a few informative posts by Ed Silverman at the Wall Street Journal. As Silverman notes, among the 50 largest drug makers, half are still not using social media to engage consumers or patients, according to a survey by the IMS Institute for Health Informatics. He also suggests that the FDA will likely use the guidances as trial-and-error blueprints themselves as they run across questions that were not answered or situations that may not have been anticipated.

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Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology

Meaningful Data Analysis and Adaptive Patient Recruitment Tactical Efficacy

Posted by Joan F. Bachenheimer on Wed, Jun 25, 2014

This is the second part of a two-part series by Joan F. Bachenheimer, founding principal, and Matt Kibby, principal, technology and innovation, BBK Worldwide.

Even if you were able to correlate advertising referrals to consented patients with a high degree of accuracy (and then to screen-fail and randomization) the fact of the matter is, "So what?"

Four scenarios spring to mind with regard to the quest for this correlation:

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Topics: BBK Worldwide, Patient Recruitment, Technology

BBK Worldwide Makes Patient Engagement Easier with New mHealth Apps

Posted by BBK Worldwide on Tue, Jun 17, 2014

Underscoring its Commitment to Patient Advocacy and Care, My Clinical Study BuddySM Mobile Apps to Help Boost Patient Engagement

Mobile Apps to Streamline Valuable Resource and Information Sharing, Better Connect Advocacy Groups, Pharmaceutical Sponsors and Patients

DIA 2014 50th Annual Meeting, SAN DIEGO, Calif. and BOSTON, Mass., June 16, 2014--BBK Worldwide, a leading clinical trial marketing firm, today unveiled two new mobile apps for patient and site engagement, My Clinical Study BuddySM and My Clinical Study BuddySM Protocol Pointers Edition. Available for Apple® and Android mobile phones and tablets, both apps are available today on iTunes® and the Google Play store and are being demoed at this week's DIA 2014 50th Annual Meeting at the San Diego Convention Center, San Diego, Calif., June 16-19 at BBK booth #2309.

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Topics: Patient Engagement, mHealth, Physician Engagement, Technology

50th Annual Meeting of the Drug Information Association: Celebrate the Past - Invent the Future

Posted by Laura Mulhall on Thu, Jun 12, 2014

It's that time again... The Annual Meeting of the Drug Information Association is here! This year is the DIA's 50th anniversary, and to mark the occasion, the event's theme is "Celebrate the Past - Invent the Future." We anticipate numerous presentations and discussions about where the industry has come and where it's headed. We are delighted to bring a patient recruitment perspective to the conversation.

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Topics: BBK Worldwide, Patient Recruitment, Social Media, Technology