Social Media Without Patient Engagement: Can This Really Be Done?

By Aaron Fleishman on Tue, Feb 19, 2013 | 5 min read

Last week, I attended the 4th Annual Summit for Clinical Ops Executives (SCOPE) conference in Miami. Unfortunately, I didn’t get as tan as I hoped; however, I did have the opportunity to lead a roundtable discussion on social media in the patient recruitment industry. This wasn’t my first rodeo. While we were discussing patient recruitment and social media, it struck me that people are done talking about it and want to start doing it. While I’m completely on board with that idea, the question still remains, “How?”

Topics: Patient Engagement, Social Media

3 Social Media Keys to Drive Global Patient Recruitment

By Aaron Fleishman on Mon, Feb 4, 2013 | 2 min read

Social media has provided an unparalleled new channel of communication for clinical research sponsors in search of study participants. No matter the size or scope of the clinical trial, social media gives sponsors the unprecedented and powerful ability to:

Topics: Patient Recruitment, Social Media

Next Generation Patient Recruitment and Retention Metrics

By BBK Worldwide on Wed, Oct 24, 2012 | 2 min read

If you haven’t figured out already, BBK looooooooves metrics. It’s something we often talk about in our blog (Real-Time Enrollment Data, Right Now). Oh and let’s not forget, the development of our patient recruitment management system, TrialCentralNet(SM). That all being said, we are excited to continue our campaign for the importance of metrics. Next stop? Allan Lloyd’s Patient Recruitment and Retention Summit in Chicago, October 23rd-25th.

Topics: Patient Retention, Patient Recruitment, TrialCentralNet, Social Media, Conferences

Browse My Thoughts: Changing Perceptions of Depression

By Laura Mulhall on Fri, Oct 19, 2012 | 4 min read

Topics: Patient Advocacy, Social Media, ePatient

Social Media State of the Union

By Aaron Fleishman on Fri, Oct 12, 2012 | 3 min read

On Fridays at BBK, the entire company comes together to talk about the latest and greatest happening in our industry; something we call the Lunch and Learn. You can see some of the topics discussed by searching #BBKLnL on Twitter. Last Friday’s Social Media Lunch and Learn was of epic proportions…if I do say so myself. As the clock struck noon, the main conference room was buzzing with energy (the pizza and soda may have had something to do with that), and the social media team was sporting our beloved BBK softball jersey. BBK Worldwide anxiously awaited a presentation on how we have built our brand through social media. The theme of the hour took off when Aaron Fleishman, Director of Social Innovation, said, “Building our social media experience has really been a team effort. It’s our collective voice”. What happened next was any presenter’s dream: an insightful, engaging, educational conversation among the leaders in patient recruitment.

To begin, Matt Kibby, Global Operations Leader, began walking us through the inspiration behind, 2012 is so 2003: It’s natural to resist change, but it’s our job to educate our clients of the latest strategies in patient recruitment. As innovators in the industry, BBK is constantly trying to embrace change and challenge the status quo. The conversation then shifted to creating a program that fits: analyzing each protocol from a patient recruitment perspective and understanding all the vital facets of the study to develop a strategy that meets recruitment and budget requirements.

Topics: BBK Worldwide, Social Media

Patient Recruitment From The Patient's Perspective

By Aaron Fleishman on Fri, Sep 21, 2012 | 6 min read

“We need more information; it’s what we’re craving for. We want trials to succeed; we want to be a part of the overall understanding of our disease, work with us.” – Jeri Burtchell

Topics: Patient Retention, Patient Recruitment, Disruptive Innovation, Social Media

Patient Engagement - Bring it Online

By Aaron Fleishman on Mon, Aug 20, 2012 | 3 min read

Social media provides a great opportunity to engage patients, helping them to understand the science behind clinical research. Putting the theory into practice requires a tactical approach.

Topics: Patient Recruitment, Social Media, ePatient

Healthcare Social Media Twitter Chats

By Aaron Fleishman on Wed, Jul 18, 2012 | 3 min read

It’s been quite a challenge for the healthcare industry to adapt to the social media world. Even with these challenges, we’ve seen some great strides in adapting to social media. One of the ways we’ve seen some growth is through Twitter chats. A number of individuals in the health industry have launched Twitter chats, conversations designed to encourage dialogues around issues related to marketing and healthcare, health communications, patient care, and other topics. Here are a few of BBK’s favorites, and I encourage everyone to get involved.

Topics: BBK Worldwide, Social Media

Multinational Studies in Patient Recruitment

By Sarah Mandracchia on Fri, Jun 8, 2012 | 4 min read

As my colleague Jaime Cohen discussed in a previous blog, BBK continues to establish key alliance partners around the world to support the growth of patient recruitment. Today marks the first blog in a new series on multinational studies in patient recruitment. So let’s dive into the media buying challenges and opportunities that we work through on a daily basis. How do we determine what works where and for who?

Topics: Patient Recruitment, Cultural Adaptation, Branding and Advertising, Social Media

20 Days Until The 48th Annual DIA Conference

By Aaron Fleishman on Mon, Jun 4, 2012 | 3 min read

You may be wondering: how is BBK Worldwide using social media at the 48th Annual DIA Meeting this year? Wonder no more! We’re pulling out all the stops to be your #1 resource to stay up to date on all the happenings at the DIA. Here’s a brief rundown of our social media outlets and how you can get involved, share your experiences, and join the conversation even if you’re not attending.


Topics: Social Media, Conferences

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