Blog

Three Tips for Using Social Media in Your Next Patient Recruitment Campaign

By Aaron Fleishman on Mon, Jul 15, 2013

Here at BBK, we’re always musing over innovative ideas for using social media in patient recruitment. But we know this has been the Achilles’ heel of the pharma industry since the beginning of time, and we get it – industry players are discouraged by IRB / EC regulations and even more discouraged by what patients might say about their brand on social media networks.

Topics: Patient Recruitment, Social Media

Social Media for Patient Recruitment: OK, Now What?

By Andre Briola on Mon, Jul 8, 2013

As a regular attendee of clinical trial and patient recruitment conferences, I have the chance to learn about many of the current and upcoming trends in the industry. It seems that one of the biggest trends is the use of social media as a space to promote clinical trials.

Topics: Patient Recruitment, Social Media

Three Reasons to Implement a Social Media Listening Program

By Aaron Fleishman on Mon, Jul 1, 2013

Social media listening programs observe and track social media activity, providing insights difficult to gather otherwise. When implemented in a patient recruitment campaign, these programs can gather information around a specific disease or condition, identifying active advocacy groups, common treatments, and challenges facing patients. But it goes even deeper than that, enabling you to implement the right strategies to speed your enrollment efforts.

Topics: Patient Recruitment, Social Media, Site Selection

We're Going Mobile at This Year's Annual Meeting of the DIA

By Laura Mulhall on Fri, Jun 21, 2013

Well, it’s finally here! T-minus one day until the 49th Annual Meeting of the Drug Information Association (DIA)! We are excited to see our old industry friends and even more excited to be hosting them in our hometown –and maybe even sharing a Stanley Cup championship! While BBK is at this year’s Annual Meeting, we’ll be up to our usual shenanigans – Tweeting up a storm, having fun at the booth, and getting serious at some sessions. Here’s a quick rundown of where you can find us and what we're up to at this year’s Annual Meeting...

Social media

  • We’ll be tweeting from several different handles, so be sure to follow these BBK people to stay up to date: @BBKWorldwide, @BABresciaBBK, @AFleishmanBBK, @MStummBBK, @ABriolaBBK.
  • If you’re interested in following BBK-specific tweets – follow our hashtag #BBKInsider for the latest info and updates.
  • We’ll be sharing our favorite places in Boston, fun facts about our hometown, and updates on our One Fund initiative (more info below).
  • Some other DIA-related “tweeps” (Twitterspeak for Twitter users) to follow for this year’s DIA: @DrugInfoAssn and @PSUChica (Courtney Ingram)
  • All conference-related Tweets will be tagged with #DIA2013. To join the conversation, add the hashtag to your DIA tweets or feel free to follow the conversation by searching #DIA2013 on Twitter.com.

Topics: BBK Worldwide, Patient Recruitment, Social Media, Mobile Strategies, Conferences

Social Media - Friend or Foe?

By Andre Briola on Thu, Jun 20, 2013

I wake up and fire up my computer. Instinctively I log in to Twitter and LinkedIn, to name a couple, as I want to be informed of the current happenings within the past 12 hours. I want to know how these may affect the universe, my universe, of clinical research. Through a world of hashtags, Likes, @ references or shares, I look for my profile, company, or studies that I'm involved with just to ensure that at least some or a few people have shared the information that I, so very kindly, have posted on their timelines or feeds.

Topics: Patient Recruitment, Patient Engagement, Social Media

Fostering Enduring Relationships Using Dynamic Mobile Apps

By Aaron Fleishman on Fri, May 10, 2013

Collaboration Key to Advancing Clinical Trial Research

BBK Worldwide, a global leader in patient recruitment, has launched Health Info Gizmo (the Gizmo), a mobile vehicle used to inform, educate, and engage patient audiences about clinical trials, and in the process, foster long-term relationships between advocacy groups and the pharmaceutical industry. By leveraging the power of collaboration, the Gizmo provides clinical trial sponsors with opportunities to engage and partner with patient advocacy organizations to advance clinical research. “Advocacy groups are hesitant to assist in the promotion of clinical trials for fear that their involvement may smatter of endorsement of one company or therapeutic direction over another,” said Aaron B. Fleishman, leader of BBK’s social innovation group. “The interesting dilemma is that, more than ever, advocacy groups want to help their constituencies by encouraging awareness of clinical trials.”

Topics: mHealth, Patient Advocacy, Social Media, Mobile Strategies

Part 1: Maximizing Positive Trends in Global Patient Recruitment

By Rob Laurens on Fri, Apr 26, 2013

Today’s trends in global patient recruitment are creating the opportunity for greater momentum than ever before. However, it’s important to strategically use only the campaign tactics that bring the greatest value based on site capabilities and the unique study at hand. In part one of Rob’s two-part blog series, he considers today’s positive trends. Look for part two of this series next week where Rob will discuss how best to maximize these trends.

Topics: Patient Recruitment, Patient Advocacy, Social Media, Technology, Trends

Twitter Chat: Effective Social Media Use to Advance Clinical Trials

By Andre Briola on Wed, Apr 17, 2013

I recently joined the Partnerships in Clinical Trials Conference team for a Twitter Chat on Effective Social Media Use to Advance Clinical Trials. Social media is helping to evolve engagement with patients and physicians alike. Patients today have more opportunities to connect with each other than ever before – to share knowledge about their conditions, as well as coping strategies.

Topics: Patient Recruitment, Social Media, Conferences

Social Media Without Patient Engagement: Can This Really Be Done?

By Aaron Fleishman on Tue, Feb 19, 2013

Last week, I attended the 4th Annual Summit for Clinical Ops Executives (SCOPE) conference in Miami. Unfortunately, I didn’t get as tan as I hoped; however, I did have the opportunity to lead a roundtable discussion on social media in the patient recruitment industry. This wasn’t my first rodeo. While we were discussing patient recruitment and social media, it struck me that people are done talking about it and want to start doing it. While I’m completely on board with that idea, the question still remains, “How?”

Topics: Patient Engagement, Social Media

3 Social Media Keys to Drive Global Patient Recruitment

By Aaron Fleishman on Mon, Feb 4, 2013

Social media has provided an unparalleled new channel of communication for clinical research sponsors in search of study participants. No matter the size or scope of the clinical trial, social media gives sponsors the unprecedented and powerful ability to:

Topics: Patient Recruitment, Social Media

 

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