The 50th Annual Meeting of the DIA is right around the corner! Today we're excited to kick off our promotion with a guest blog from our friend, Lani Hashimoto. Lani is an expert in global patient recruitment and retention with 19 years of clinical trial experience within global pharmaceuticals. In this post, Lani tells us about the Exhibit Hall Guide volunteer program she has coordinated at this year's Annual Meeting in an effort to facilitate networking opportunities between Patient Fellows and the pharmaceutical industry. So far, we've recruited two BBKers to volunteer and hope that you and your colleagues will participate, too!
A few weeks ago, I hosted a webinar on best practices for working with advocacy groups for patient recruitment. The webinar, Six Degrees of Kevin Bacon: Building and Maintaining Positive Relationships with Advocacy Groups, reviewed how when it comes to building an advocacy program for patient recruitment, it's not just about the one connection you have with one organization … it is about utilizing your network to connect, grow, and build several relationships at a local, national, and international level.
I had the pleasure of hosting a webinar on best practices for working with advocacy groups. The presentation, Six Degrees of Kevin Bacon: Building and Maintaining Positive Relationships with Advocacy Groups, reviewed the importance of networking and connecting to build relationships with advocacy organizations for clinical trials. The approach to working with advocacy groups has changed. It is not just about the one connection you may have with one organization… It is about working with the condition community as a whole for one common goal. Before and after the presentation, I received several questions about working with advocacy groups. In this blog, I will share a few of those questions and insights.
As conference season approaches, we're gearing up to hit the road running - with our first stop in Miami, Fla., at Cambridge Healthtech Institute's Summit for Clinicial Ops Executives (SCOPE). In an effort to get ourselves and our industry colleagues prepared (and excited!), we thought a Twitter chat with our friends from CHI's SCOPE would be a great way to kick off this exciting time! The Twitter chat is scheduled for Tuesday, 21 Jan at 12 p.m. ET. We'll be talking about using social media for clinical trials, pharma and advocacy groups, and exploring some of the latest new technologies for the clinical R & D industry. Follow #SCOPEchat on Tuesday to join the conversation.
Earlier last week, we shared that we would be participating in the 5th Annual Health Care Social Media Summit (#MayoRagan) in Rochester, Minn. Hosted by Ragan Communications and the Mayo Clinic Center for Social Media (#MCCSM), the event challenged conference goers to actively bring the social media revolution to health care.
This past August, MHADegree.org released its list of the top 50 social media friendly hospitals across the country. From Facebook to Flickr, these institutions are pioneering how to interact online with their staff, patients, and network of caregivers. The Mayo Clinic in Rochester, Minn., is leading the charge with 20 boards on Pinterest, more than 600,000 followers on Twitter, and the most popular medical provider channel on YouTube.
This is hard for me to say and I bet most of my closest friends and colleagues will not believe that these words are coming from me, but here goes… “Change is good!” I am not sure why, but I have always had a hard time accepting change. If your childhood experiences shape you in this regard, then maybe the consistency and lack of change in my youth helps explain this. Born and raised in the same house, parents happily married after 55 years, watched my father go to work each day at the same job he held for most of his adult life…
In his last blog, our Patient Recruitment Global Alliance partner, Kevin Lin from Jsure, talked about the benefits of using Weibo, a Chinese social media network, for clinical trial patient recruitment. In this blog, he will explain how to prepare a Weibo strategy for patient recruitment in more detail.
In this series, we asked our Patient Recruitment Global Alliance partner, Kevin Lin from Jsure, to tell our readers more about patient recruitment in China. In part one, he explains how to use Weibo, one of the largest social networks, for clinical trial patient recruitment.