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Joan's Journal: What's In A Referral?

By Joan F. Bachenheimer on Mon, Apr 30, 2012

Having played a significant role in recruiting patients to clinical trials for more years than I care to admit, I've learned a thing or two about how the medical community relates to the option of clinical trials for their patients. Here it goes:

Topics: BBK Worldwide, Patient Recruitment, Physician Referrals, Social Media, Site Selection

Money (Ball) Recruitment

By Matt Kibby on Mon, Mar 26, 2012

"Think about it. One absolutely cannot tell, by watching, the difference between a .300 hitter and a .275 hitter. The difference is one hit every two weeks. It might be that a reporter, seeing every game that a team plays, could sense that difference over the course of the year if no records were kept, but I doubt it . . . .  The difference between a good hitter and an average hitter is simply not visible – it is a matter of record. But the hitter is the center of attention . . . . If gross miscalculations of a person’s value could occur on a baseball field, before a live audience of 30,000, and a television audience of millions more, what did that say about the measurement of performance in other lines of work?" M. Lewis., 2004. "MoneyBall: The Art of Winning an Unfair Game." Chapter Four: Field of Ignorance, p 72.

Topics: Patient Recruitment, Disruptive Innovation, Technology, Site Selection

BBK Worldwide Fact Sheet

By Liz Ritchie on Fri, Jan 27, 2012

For nearly three decades, our pioneering vision has made us the global leaders in the field of patient recruitment. Comprised of the most talented and dedicated professionals in the industry, we provide our clients an unparalleled level of service and best-in-class patient recruitment solutions.

Topics: Cultural Adaptation, Mobile Strategies, Site Selection

 
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