There is a difference between “advertising” to generate referrals for clinical studies and “branding” for clinical trial sites. To remain relevant in a changing media landscape, sites must allocate part of their advertising budget to invest in branding. Do you agree? Disagree? Leave a comment below.
Topics: Pharma15
If regulatory bodies are reviewing advertising and content for digital channels, like social media, should they receive education to understand how these channels work?
Check out the latest clip from our first Pharma15 Live! debate. Do you agree? Disagree? Leave a comment below.
Topics: clinical research, Social Media, Pharma15
When it comes to direct-to-consumer advertising for clinical trials, is it just about generating referrals for sites? Or is the quality of the referral more important than quantity?
Watch this clip from our first Pharma15 Live! debate between industry experts. Do you agree or disagree? Comment below!
Topics: Pharma15
Just last week, industry experts Matt Kibby, Shwen Gwee, and Dan Sfera squared off on a live 15-minute showdown, debating the timely topic of direct-to-consumer advertising to support clinical trial recruitment.
Moderated by Kaitlin Kelleher, conference producer at Cambridge Healthtech Institute, our challengers were tasked with debating many of the burning issues surrounding clinical trial advertising in today's shifting patient recruitment landscape.
We're excited to present the full debate for your viewing pleasure. And for those who were unable to catch the event live, we hope you enjoy it!
Topics: clinical trials, advertising, global patient recruitment, Pharma15
When it comes to clinical trial advertising, is “the juice worth the squeeze,” so to speak? To get at the heart of this issue, BBK Worldwide is bringing together industry experts to square off on the live video stream debate “Does Clinical Trial Advertising Deliver?”
Join us on March 28th at 1:00pm EDT for a live 15-minute showdown between experts, debating the timely topic of direct-to-consumer advertising to support clinical trial recruitment.
With this lineup, you will not want to miss it!
Topics: global patient recruitment, clinical trials, Patient Recruitment, Pharma15