For those looking to put patients first, empathy and communication are critical first steps. As we seek to educate and empower patients we must first understand what they’re going through and what they need. If information sharing and education are your goals, then those educational materials must resonate with your target audience. As a doctor working in pediatrics, Dr. Kate Hersov recognized that children had very few resources when trying to understand their health and the health of others. In response to this need, she cofounded Medikidz, an organization dedicated to children’s medical education that is shaping the face of pediatric healthcare and patient centricity in equal measure. We were fortunate enough to speak with Dr. Hersov about Medikidz and its patient-centric philosophy and work.